The Vista Publishing Perspectives report entitled “Profiting from Future Customers” states that an additional turn adds the same profit for a bookseller as 15 additional points of discount. In his speeches at the Conferences presenting the report (in London on June 5 and in New York on June 26), Mike Shatzkin put the equivalent to a turn of *7* additional points. For both calculations, he had relied on his father and master publishing mathematician, Leonard Shatzkin. The difference in the calculations and the way to do them is explained here by Leonard Shatzkin.
Archives for January 1995
In our country, leaving aside the copies going to libraries, 70 % of books reach their readers through bookstores. There is no doubt that the well-being of book publishing in America – for the author, for the publisher and for the general public – rests solidly on the shoulders of our retail bookstore network. The health of those shoulders – the health of the retail bookstore – is very important to the health of every aspect of American publishing, to the author, the publisher, and the general public