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	<title>Comments on: Agents have to do it, but their new service offerings change the publishing ecosystem</title>
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	<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem</link>
	<description>The Idea Logical Company Blog</description>
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		<title>By: Industry News&#8211;Aug 15&#160;&#124;&#160;RWA-WF</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-10592</link>
		<dc:creator>Industry News&#8211;Aug 15&#160;&#124;&#160;RWA-WF</dc:creator>
		<pubDate>Mon, 15 Aug 2011 15:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-10592</guid>
		<description><![CDATA[[...] additional services, namely ebook publishing, to their clients. The Knight Agency was named in this blog entry from the Shatzkin Files as one full service model to keep your eye [...]]]></description>
		<content:encoded><![CDATA[<p>[...] additional services, namely ebook publishing, to their clients. The Knight Agency was named in this blog entry from the Shatzkin Files as one full service model to keep your eye [...]</p>
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		<title>By: Agents and Publishers &#8211; a Changing Relationship (via @mikeshatzkin) &#124; Literarium &#8211; The Blog</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-10587</link>
		<dc:creator>Agents and Publishers &#8211; a Changing Relationship (via @mikeshatzkin) &#124; Literarium &#8211; The Blog</dc:creator>
		<pubDate>Sat, 13 Aug 2011 05:38:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-10587</guid>
		<description><![CDATA[[...] Have a here: http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishi... [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Have a here: <a href="http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishi" rel="nofollow">http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishi</a>&#8230; [...]</p>
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	<item>
		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11011</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Mon, 08 Aug 2011 20:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11011</guid>
		<description><![CDATA[Yes, that&#039;s true. What is different is that the prior attempts were outliers; today this is becoming mainstream.

Peanut Press was the original name of the Palm platform, I believe.

Mike]]></description>
		<content:encoded><![CDATA[<p>Yes, that&#8217;s true. What is different is that the prior attempts were outliers; today this is becoming mainstream.</p>
<p>Peanut Press was the original name of the Palm platform, I believe.</p>
<p>Mike</p>
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		<title>By: Mike Segroves</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11010</link>
		<dc:creator>Mike Segroves</dc:creator>
		<pubDate>Mon, 08 Aug 2011 20:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11010</guid>
		<description><![CDATA[Mike,



I agree with your premise but this isn&#039;t something all that new on the scene.  Arthur Klebanoff of Scott Meredith began publishing eBooks for his clients under the name Rosetta Books back in 2001;  Richard Curtis began ereads.com shortly thereafter.  But both of these were preceded by Joshua Bilmes of JABerwocky Literary Agency who started publishing his clients thru peanutpress.com as early as 1998.  While Joshua worked under the umbrella of peanut press, he was providing many of the services of a publisher for his clients for titles where the rights had reverted from their paper publisher.  ]]></description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I agree with your premise but this isn&#8217;t something all that new on the scene.  Arthur Klebanoff of Scott Meredith began publishing eBooks for his clients under the name Rosetta Books back in 2001;  Richard Curtis began ereads.com shortly thereafter.  But both of these were preceded by Joshua Bilmes of JABerwocky Literary Agency who started publishing his clients thru peanutpress.com as early as 1998.  While Joshua worked under the umbrella of peanut press, he was providing many of the services of a publisher for his clients for titles where the rights had reverted from their paper publisher.  </p>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11005</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Fri, 05 Aug 2011 23:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11005</guid>
		<description><![CDATA[There are, for sure, big publishers proceeding precisely as you suggest. It takes a while to build systems and change procedures in very large companies. But it&#039;s happening.

One important thing to remember: for the biggest authors with the most powerful agents, the advance is the payment. So royalty rates and speed of accounting and payment are moot.

Mike]]></description>
		<content:encoded><![CDATA[<p>There are, for sure, big publishers proceeding precisely as you suggest. It takes a while to build systems and change procedures in very large companies. But it&#8217;s happening.</p>
<p>One important thing to remember: for the biggest authors with the most powerful agents, the advance is the payment. So royalty rates and speed of accounting and payment are moot.</p>
<p>Mike</p>
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		<title>By: Anonymous</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11004</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 05 Aug 2011 23:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11004</guid>
		<description><![CDATA[Mike, yes, and which industry is it that chases trends instead of being with or ahead of the curve again? :-) But you&#039;re missing the point. The &#039;success story&#039; that you refer to is indeed few and far between. But 90% of the established authors who make a living know by now that this is unlikely for them. They still have a market - say 100K readers at the sort of distribution and publicity they never get (spend on &#039;bestsellers&#039;) and about 25K at what they do get. They have a hard-core of fans who track them down and buy anything they produce. Depending on how long they&#039;ve been there that&#039;s anywhere from 2.5-10K. The rest of their normal sales will buy their books if they see them. For the last 20 years they&#039;ve barely made a living, their publisher treats them as disposable, and their agent puts in minimal effort. I know a lot of these guys. The number of them quietly putting up work - often shorts or novellas and novelettes in popular series, or OOP work, is large and growing - it is this that the agent-publishers have heard about are planning to exploit IMO. (The costs in doing it are minimal, and profits are not vast, but there is lot of it.)  They DON&#039;T make a fortune. But they are almost all finding that 2.5-10K + some that recognize their name, plus some they never had exposure to, at $3.50 clear profit per sale. And suddenly they&#039;re earning a healthy chunk towards the mortgage or rent, and sometimes not far off that minimal advance they were getting. They&#039;re not success stories that Mike Shatzkin would ever hear of... but the money is there quarterly, they know from day-to-day what they&#039;re selling and what they&#039;ll get (not a year or 18 months later) there are no late payments and opaque accounting, and editors not getting around to it. 

At which you say - so what? there are lots more of these meat-heads out there. Publishers can trawl up another grateful bunch of bottom feeders, who&#039;ll take anything and live on Ramen. True. But that discounts the fact that each meat-head is an investment, and the old meat-heads are talking to their friends who are higher up the food chain. And what they&#039;re saying is &#039;I can&#039;t believe how good this is! You should give it a go. You&#039;d make a fortune!&#039; And Joe who was cadging drinks at the last Con they went to, and sleeping in a friend&#039;s room, is buying the drinks and has own room,  while Fred, who sells 50% more than Joe in the past, is wondering if someone might buy him lunch, because advances are down. Do you think he&#039;s not listening? This is a classic exponential situation, Mike, and it&#039;s getting close to the critical point, I think. It&#039;s about 10-15% now I reckon. And there is a fixed pool of spend out there. Given a choice of meat-head they know and like, and new meat -head, which one is going to win most of the time?  

You predict trends and advise the industry and are far more knowledgeable than I will ever be about it, but I&#039;d say the time has arrived to do things to make large publishing more attractive to authors in ways which compare to self publishing and offer better value than it does.  Finally, spend that money on accounting systems and introduce much overdue quicker settlement.  Accept that if you don&#039;t reach a decision within the option period (which almost never happens, and authors grin and bear it) the author will have it up on Kindle the day after the option ends.  Every book just became an auction, because there is always another buyer. You&#039;re the bright guy, you tell them the rest :-).]]></description>
		<content:encoded><![CDATA[<p>Mike, yes, and which industry is it that chases trends instead of being with or ahead of the curve again? <img src='http://www.idealog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  But you&#8217;re missing the point. The &#8216;success story&#8217; that you refer to is indeed few and far between. But 90% of the established authors who make a living know by now that this is unlikely for them. They still have a market &#8211; say 100K readers at the sort of distribution and publicity they never get (spend on &#8216;bestsellers&#8217;) and about 25K at what they do get. They have a hard-core of fans who track them down and buy anything they produce. Depending on how long they&#8217;ve been there that&#8217;s anywhere from 2.5-10K. The rest of their normal sales will buy their books if they see them. For the last 20 years they&#8217;ve barely made a living, their publisher treats them as disposable, and their agent puts in minimal effort. I know a lot of these guys. The number of them quietly putting up work &#8211; often shorts or novellas and novelettes in popular series, or OOP work, is large and growing &#8211; it is this that the agent-publishers have heard about are planning to exploit IMO. (The costs in doing it are minimal, and profits are not vast, but there is lot of it.)  They DON&#8217;T make a fortune. But they are almost all finding that 2.5-10K + some that recognize their name, plus some they never had exposure to, at $3.50 clear profit per sale. And suddenly they&#8217;re earning a healthy chunk towards the mortgage or rent, and sometimes not far off that minimal advance they were getting. They&#8217;re not success stories that Mike Shatzkin would ever hear of&#8230; but the money is there quarterly, they know from day-to-day what they&#8217;re selling and what they&#8217;ll get (not a year or 18 months later) there are no late payments and opaque accounting, and editors not getting around to it. </p>
<p>At which you say &#8211; so what? there are lots more of these meat-heads out there. Publishers can trawl up another grateful bunch of bottom feeders, who&#8217;ll take anything and live on Ramen. True. But that discounts the fact that each meat-head is an investment, and the old meat-heads are talking to their friends who are higher up the food chain. And what they&#8217;re saying is &#8216;I can&#8217;t believe how good this is! You should give it a go. You&#8217;d make a fortune!&#8217; And Joe who was cadging drinks at the last Con they went to, and sleeping in a friend&#8217;s room, is buying the drinks and has own room,  while Fred, who sells 50% more than Joe in the past, is wondering if someone might buy him lunch, because advances are down. Do you think he&#8217;s not listening? This is a classic exponential situation, Mike, and it&#8217;s getting close to the critical point, I think. It&#8217;s about 10-15% now I reckon. And there is a fixed pool of spend out there. Given a choice of meat-head they know and like, and new meat -head, which one is going to win most of the time?  </p>
<p>You predict trends and advise the industry and are far more knowledgeable than I will ever be about it, but I&#8217;d say the time has arrived to do things to make large publishing more attractive to authors in ways which compare to self publishing and offer better value than it does.  Finally, spend that money on accounting systems and introduce much overdue quicker settlement.  Accept that if you don&#8217;t reach a decision within the option period (which almost never happens, and authors grin and bear it) the author will have it up on Kindle the day after the option ends.  Every book just became an auction, because there is always another buyer. You&#8217;re the bright guy, you tell them the rest <img src='http://www.idealog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> .</p>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11003</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Fri, 05 Aug 2011 22:30:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11003</guid>
		<description><![CDATA[I think your checklist is a good one. I&#039;ve been having a lot of conversations lately about all this with a very smart agent that has demonstrated to me that the right strategy differs from agency to agency. I&#039;d add to your list that agents increasingly are going to have to ask whether some sort of split-fee relationship with the agencies that have already developed these capabilities might be a better course. Of course, if the agency just offers consulting services, that&#039;s moot.

Mike]]></description>
		<content:encoded><![CDATA[<p>I think your checklist is a good one. I&#8217;ve been having a lot of conversations lately about all this with a very smart agent that has demonstrated to me that the right strategy differs from agency to agency. I&#8217;d add to your list that agents increasingly are going to have to ask whether some sort of split-fee relationship with the agencies that have already developed these capabilities might be a better course. Of course, if the agency just offers consulting services, that&#8217;s moot.</p>
<p>Mike</p>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11002</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Fri, 05 Aug 2011 22:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11002</guid>
		<description><![CDATA[Congratulations on being in the thick of the literary agent game. There should be a lot of action there.

Mike]]></description>
		<content:encoded><![CDATA[<p>Congratulations on being in the thick of the literary agent game. There should be a lot of action there.</p>
<p>Mike</p>
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		<title>By: Anonymous</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11001</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 05 Aug 2011 13:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11001</guid>
		<description><![CDATA[I&#039;m late to the party however, I think agencies embarking on digital propositions should ask themselves a number of questions as they decide what to offer, how to offer it and to whom:
- what strategic issues are facing your agency? Agencies differ in terms of size, reputation, type and number of clients, succession matters, profitability and so on. These factors should/could lead to different choices.
- what critical issues are facing you clients?
- what services do you think authors will value and pay for? Ask this question for current clients as well as potential clients, debut authors as well as well-established authors.
- what competencies will you need to offer those services? And, how will you acquire those competencies? For example, partnering could extend an agency&#039;s competencies without taking on the responsibility of new staff.
- how will you find the right mix of clients for these services, a mix that will generate profit and future growth?
- what will differentiate you in the market for talented authors?

Making money from a percent of author advances and ongoing book revenue is very different from making money through professional services. Literary agents will need to consider different ways to leverage their time and expertise.

Just a few thoughts as always.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m late to the party however, I think agencies embarking on digital propositions should ask themselves a number of questions as they decide what to offer, how to offer it and to whom:<br />
- what strategic issues are facing your agency? Agencies differ in terms of size, reputation, type and number of clients, succession matters, profitability and so on. These factors should/could lead to different choices.<br />
- what critical issues are facing you clients?<br />
- what services do you think authors will value and pay for? Ask this question for current clients as well as potential clients, debut authors as well as well-established authors.<br />
- what competencies will you need to offer those services? And, how will you acquire those competencies? For example, partnering could extend an agency&#8217;s competencies without taking on the responsibility of new staff.<br />
- how will you find the right mix of clients for these services, a mix that will generate profit and future growth?<br />
- what will differentiate you in the market for talented authors?</p>
<p>Making money from a percent of author advances and ongoing book revenue is very different from making money through professional services. Literary agents will need to consider different ways to leverage their time and expertise.</p>
<p>Just a few thoughts as always.</p>
]]></content:encoded>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/agents-have-to-do-it-but-their-new-service-offerings-change-the-publishing-ecosystem/#comment-11000</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Fri, 05 Aug 2011 13:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/blog/?p=3395#comment-11000</guid>
		<description><![CDATA[Actually, some agents have been trying their hand at marketing for a while. Apparently the Knight Agency has had somebody in a marketing role before they went to their new service offering.

Everybody&#039;s either learning or relearning marketing. It is likely that publishers and agents, working with multiple titles, will learn it better and faster than authors. When you read John Locke&#039;s &quot;how I did it&quot; book, you realize that many of the techniques he suggests would work at least as well for a coherent list as it does for an author alone.

Mike]]></description>
		<content:encoded><![CDATA[<p>Actually, some agents have been trying their hand at marketing for a while. Apparently the Knight Agency has had somebody in a marketing role before they went to their new service offering.</p>
<p>Everybody&#8217;s either learning or relearning marketing. It is likely that publishers and agents, working with multiple titles, will learn it better and faster than authors. When you read John Locke&#8217;s &#8220;how I did it&#8221; book, you realize that many of the techniques he suggests would work at least as well for a coherent list as it does for an author alone.</p>
<p>Mike</p>
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