As the reality of the shrinking marketing opportunities for general trade books and the continuing verticalization of audiences through the Internet takes hold, we can expect to see some unusual changes (by historical standards) in trade publishing over the next few years. It seems inevitable that retail shelf space for books is going to be […]
The evolving role of agents
Because of a couple of panels I spoke on last spring and because of the development of FiledBy, I have had more and more conversations lately with agents. They are part of the General Trade Publishing ecosystem. So their lives are getting more difficult and more complicated, like everybody else’s in Book Valley. The agents’ […]
The need for critical mass is why verticalization is a process
I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]
The emerging opportunity for today’s publishers
Last week I went to a “brown bag lunch” session organized by Daily Lit featuring Gail Glickman Horwood, head of digital strategy for Martha Stewart Living and a veteran of nearly 15 years in the web business for magazines and for AOL. Gail was an engaging and knowledgeable presenter and she stressed two points, one […]
The ebook TTS argument goes on
Random House came in for some ridicule last week because they have apparently disenabled TTS on ebooks they are giving away for free. I see this piece as nothing more than a cheap shot. Random House responded to the Authors Guild position opposing TTS by attempting to disenable it for the Kindle 2, as, we […]
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