Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]
Every publishing strategy should start with Amazon and Ingram
Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through […]
Both the supply chain and book marketing are forever changed by Coronavirus
Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]
Temperature check from two US CEOs at Frankfurt 2017
It is no surprise that the public remarks at Frankfurt by Penguin Random House CEO Markus Dohle and Simon & Schuster CEO Carolyn Reidy contain gems worth pondering. Book publishing has been fortunate to have really smart people leading the biggest companies during our period of digital transition. The apparent collusion over the implementation of […]
Digital marketing scales and that could create new opportunities for capable publishers
There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]
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