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	<title>Comments on: Perhaps the revolution has reached an evolutionary stage</title>
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	<description>The Idea Logical Company Blog</description>
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		<title>By: Is the book a crucial cultural artefact, or just an outdated container for content? &#8212; paidContent</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-15627</link>
		<dc:creator>Is the book a crucial cultural artefact, or just an outdated container for content? &#8212; paidContent</dc:creator>
		<pubDate>Fri, 18 Jan 2013 23:37:32 +0000</pubDate>
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		<description><![CDATA[[...] printed book sales are &#8220;holding up relatively well.&#8221; Some publishers and distributors have even noticed a slowdown in e-book sales, says Carr, who then goes on to propose some reasons why that might be the case, [...]]]></description>
		<content:encoded><![CDATA[<p>[...] printed book sales are &#8220;holding up relatively well.&#8221; Some publishers and distributors have even noticed a slowdown in e-book sales, says Carr, who then goes on to propose some reasons why that might be the case, [...]</p>
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		<title>By: Will Gutenberg laugh last? &#124; Rough Type</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-15528</link>
		<dc:creator>Will Gutenberg laugh last? &#124; Rough Type</dc:creator>
		<pubDate>Wed, 02 Jan 2013 00:00:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-15528</guid>
		<description><![CDATA[[...] publishers have also been reporting a sharp slowdown in e-book sales growth, with a Macmillan representative saying last month [...]]]></description>
		<content:encoded><![CDATA[<p>[...] publishers have also been reporting a sharp slowdown in e-book sales growth, with a Macmillan representative saying last month [...]</p>
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		<title>By: Children&#8217;s Ebooks up 89% in July, Adult up 48% &#124; Digital Book World</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-15251</link>
		<dc:creator>Children&#8217;s Ebooks up 89% in July, Adult up 48% &#124; Digital Book World</dc:creator>
		<pubDate>Thu, 01 Nov 2012 13:42:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-15251</guid>
		<description><![CDATA[[...] sales were up 48% in July versus the same period last year. From 2007 through 2011, e-book sales doubled or more every year. This year, ebook growth has slowed to a still-breakneck speed of about 30% to 50%. According to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] sales were up 48% in July versus the same period last year. From 2007 through 2011, e-book sales doubled or more every year. This year, ebook growth has slowed to a still-breakneck speed of about 30% to 50%. According to [...]</p>
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		<title>By: eBook Sales Grew by 52% Y-to-Y &#124; SGEye Eyes the World</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-15169</link>
		<dc:creator>eBook Sales Grew by 52% Y-to-Y &#124; SGEye Eyes the World</dc:creator>
		<pubDate>Tue, 16 Oct 2012 16:55:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-15169</guid>
		<description><![CDATA[[...] 2007 through 2011, e-book sales doubled or more every year. Digital growth at major trade publishing companies like Random House and Hachette — bellwethers [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 2007 through 2011, e-book sales doubled or more every year. Digital growth at major trade publishing companies like Random House and Hachette — bellwethers [...]</p>
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		<title>By: Children's Digital Continues Surge, Overall E-Book Growth Slows in May &#124; Digital Book World</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14907</link>
		<dc:creator>Children's Digital Continues Surge, Overall E-Book Growth Slows in May &#124; Digital Book World</dc:creator>
		<pubDate>Thu, 06 Sep 2012 14:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-14907</guid>
		<description><![CDATA[[...] 2007 through 2011, e-book sales doubled or more every year. In 2012 so far, e-book revenues have grown 65.9% across adult trade, children&#8217;s and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 2007 through 2011, e-book sales doubled or more every year. In 2012 so far, e-book revenues have grown 65.9% across adult trade, children&#8217;s and [...]</p>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14793</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Sat, 18 Aug 2012 15:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-14793</guid>
		<description><![CDATA[Eric, I would have had a lot more faith in it all if it hadn&#039;t started with this:

*A simple example can show why.   According to Olen Steinhauer, the production cost of an average hardcover printed in a lot of 50,000 and including distribution is around $2.00.  If a hardcover by unknown novelist X sells 5,000 copies at $27, the publisher makes $125,000 in marginal profit.  If that same novel sells 50,000 copies at $7, the publisher makes $250,000. *

That&#039;s just wrong, wrong, wrong. It is confusing the RETAIL dollars with the marginal profit. And the idea that there is a fixed marginal cost of production is also wrong, wrong, wrong. In the earlier example, did he assume that they printed 50,000 and sold 5,000 but didn&#039;t have any costs for the 45,000 they didn&#039;t sell?

Frankly, this paragraph is so starkly incompetent that I not only question the writer, I question the editors. Nobody with a passing knowledge of publishing economics who was awake at the time they were reviewing this should have let it through.

Will self-published material drag down prices and hurt established publisher margins? Absolutely. No rocket science in that; been saying it for years and publishers all know it.

Mike]]></description>
		<content:encoded><![CDATA[<p>Eric, I would have had a lot more faith in it all if it hadn&#8217;t started with this:</p>
<p>*A simple example can show why.   According to Olen Steinhauer, the production cost of an average hardcover printed in a lot of 50,000 and including distribution is around $2.00.  If a hardcover by unknown novelist X sells 5,000 copies at $27, the publisher makes $125,000 in marginal profit.  If that same novel sells 50,000 copies at $7, the publisher makes $250,000. *</p>
<p>That&#8217;s just wrong, wrong, wrong. It is confusing the RETAIL dollars with the marginal profit. And the idea that there is a fixed marginal cost of production is also wrong, wrong, wrong. In the earlier example, did he assume that they printed 50,000 and sold 5,000 but didn&#8217;t have any costs for the 45,000 they didn&#8217;t sell?</p>
<p>Frankly, this paragraph is so starkly incompetent that I not only question the writer, I question the editors. Nobody with a passing knowledge of publishing economics who was awake at the time they were reviewing this should have let it through.</p>
<p>Will self-published material drag down prices and hurt established publisher margins? Absolutely. No rocket science in that; been saying it for years and publishers all know it.</p>
<p>Mike</p>
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		<title>By: EricWelch</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14765</link>
		<dc:creator>EricWelch</dc:creator>
		<pubDate>Wed, 15 Aug 2012 17:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-14765</guid>
		<description><![CDATA[I&#039;m sure you&#039;ve seen this analysis and wondered what you thought of the economics he develops, especially on the last 3 pages.  
http://www.forbes.com/sites/davidvinjamuri/2012/08/15/publishing-is-broken-were-drowning-in-indie-books-and-thats-a-good-thing/]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m sure you&#8217;ve seen this analysis and wondered what you thought of the economics he develops, especially on the last 3 pages.<br />
<a href="http://www.forbes.com/sites/davidvinjamuri/2012/08/15/publishing-is-broken-were-drowning-in-indie-books-and-thats-a-good-thing/" rel="nofollow">http://www.forbes.com/sites/davidvinjamuri/2012/08/15/publishing-is-broken-were-drowning-in-indie-books-and-thats-a-good-thing/</a></p>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14752</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Tue, 14 Aug 2012 12:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-14752</guid>
		<description><![CDATA[I take it the comment is that if all these books are available from pirates, it could explain the decline in sales?

I doubt it. But I take the point.

Mike]]></description>
		<content:encoded><![CDATA[<p>I take it the comment is that if all these books are available from pirates, it could explain the decline in sales?</p>
<p>I doubt it. But I take the point.</p>
<p>Mike</p>
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		<title>By: JoeBob</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14750</link>
		<dc:creator>JoeBob</dc:creator>
		<pubDate>Tue, 14 Aug 2012 05:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.idealog.com/?p=5905#comment-14750</guid>
		<description><![CDATA[http://thepiratebay.se/torrent/7527977/New_York_Times_Bestsellers_12_August_Fiction_and_Ebook_Collectio


Uploaded: 2012-08-13
Seeders:759Leechers:233]]></description>
		<content:encoded><![CDATA[<p><a href="http://thepiratebay.se/torrent/7527977/New_York_Times_Bestsellers_12_August_Fiction_and_Ebook_Collectio" rel="nofollow">http://thepiratebay.se/torrent/7527977/New_York_Times_Bestsellers_12_August_Fiction_and_Ebook_Collectio</a></p>
<p>Uploaded: 2012-08-13<br />
Seeders:759Leechers:233</p>
]]></content:encoded>
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		<title>By: Mike Shatzkin</title>
		<link>http://www.idealog.com/blog/perhaps-the-revolution-has-reached-an-evolutionary-stage/#comment-14748</link>
		<dc:creator>Mike Shatzkin</dc:creator>
		<pubDate>Mon, 13 Aug 2012 21:49:00 +0000</pubDate>
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		<description><![CDATA[This is a constantly shiftng landscape, as you have made clear. My beat is what affects publishers more than what affects indie authors. I agree there&#039;s a piece there worth doing, but I&#039;m not the guy to do the research. 
Mike]]></description>
		<content:encoded><![CDATA[<p>This is a constantly shiftng landscape, as you have made clear. My beat is what affects publishers more than what affects indie authors. I agree there&#8217;s a piece there worth doing, but I&#8217;m not the guy to do the research.<br />
Mike</p>
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