My brilliant friend Joe Esposito has written a piece to explain why Penguin Random House would want to acquire Simon & Schuster. I have also been thinking about why PRH, or any of the other three of the “Big Five”, would want to acquire S&S. In fact, two of the three, Hachette and HarperCollins, have […]
Search Results for: libraries
The supply chain for book publishing is being changed by Coronavirus too
One thing the pandemic has done is to make everybody more aware of “supply chains”: the path by which a thing gets made and delivered to its ultimate user. Many of us heard many times that a ventilator is constructed of 150 parts that come from all over the world, hinting at the massive logistical […]
What is causing the uptick in independent bookstores?
My first real job was in a bookstore, on the sales floor of the brand new paperback department in Brentano’s on 5th Avenue in the summer of 1962. I loved that place; I loved that job; and I’ve always had a soft spot for bookstores. But, romanticism aside, the truth is that books are just […]
The sale of B&N again calls the question of the future of America’s bookstores
The most important question in the world of trade publishing is “what will happen to the book trade”, meaning, primarily, the bookstores (but also the other retailers that sell books, the libraries and the wholesalers that supply them). That was the topic of a panel called “The Power of Retail” at BEA in New York […]
The Book Business: What Everyone Needs to Know
By Mike Shatzkin and Robert Paris Riger
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we’ve loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?
The Book Business: What Everyone Needs to Know introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of “trade publishing,” or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.
This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird’s eye view of publishing’s evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
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