The Idea Logical Company, Inc.
240 East 56th Street Suite 4E
NYC 10022
212/758-5670 Fax: 758-4934
E-mail:
Mike@Idealog.com

 

The Workers

Idea Logical Staff and Associated Colleagues

Mike Shatzkin, Founder & CEO
Mike Shatzkin is the Founder of The Idea Logical Company. He leads all of the company's consulting efforts and created the original published work which led to the company's content creation activities.

James G. Robinson, Editor-in-Chief
James G. Robinson is the Editor-in-Chief of The Idea Logical Company and the company's in-house technology expert, responsible for everything from the network to maintenance of the company Web site. James oversees all the sports content creation done by the company.

Alexis G. Lyons, Editor
Alexis G. Lyons is an Editor at The Idea Logical Company, responsible for creation of all the content for NFL Game Plan, a Sportsline feature. Alexis also contributes frequently to Baseball Fight for Jobs and to many of the company's historical baseball features.

Marin Gazzaniga, Colleague for Creative Development
Marin Gazzaniga is a Colleague for Creative Development with The Idea Logical Company. Formerly a member of the company's office staff, she now works with the company on projects requiring expert editorial development. She also frequently handles the company's contacts with publishing companies on behalf of Idea Logical clients.

Celie Fitzgerald, Colleague for Design and Production
Celie Fitzgerald is a Colleague for Design and Production with The Idea Logical Company. She brings a long career of experience with publishers and printers to bear on challenges facing the company and its clients requiring knowledge of graphic design, printing, and digital production processes.

Christine DiPasquale, Colleague for Sales and Marketing
Christine DiPasquale is a Colleague for Sales and Marketing with The Idea Logical Company. She formerly worked for Wiley, Thomson, and McGraw-Hill, at the time when they were Idea Logical clients, in a variety of rights and major account sales roles. She gives the company capabilities and experience in sales and marketing to offer to its clients.

Martha K. Moran, Consultant
Martha K. Moran is a Consultant at The Idea Logical Company. Martha has performed in a great variety of editorial, marketing, management, and sales roles for creative endeavors and companies inside and outside of publishing. She frequently works on internal organization issues for the company.

Leonard Shatzkin, Consultant
Leonard Shatzkin, father of Mike Shatzkin, makes himself avaiable as a Consultant to The Idea Logical Company. Leonard Shatzkin had a long career at major publishing houses (Viking, Doubleday, Macmillan, and McGraw-Hill), where he was responsible for a host of innovations in publishing thinking and practice. He consults with Idea Logical on strategic publishing issues.