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Search Results for: backlist

Ebooks change the game for both backlist and export

October 6, 2015 by Mike Shatzkin 12 Comments

There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher’s home territory. The second piece of this hardly even requires much effort. At a conference called Camp Coresource hosted by […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, Scale, SEO, Supply-Chain Tagged With: Amazon, Author Earnings, BISG, Book Industy Study Group, Camp Coresource, Carolyn Reidy, Data Guy, Digital Book World, Diversion Books, EverAfter Romance, Ingram, Mary Cummings, Open Road, Simon & Schuster

Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists

July 28, 2014 by Mike Shatzkin 15 Comments

Well-articulated complaints about the way traditional publishing compares to self-publishing have recently been posted by two accomplished authors, one who writes fiction and one who writes non-fiction. These point to what most publishers really should already know. Some fundamental and time-honored truths about publishing need to be reexamined as we continue the digital transition. And […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Charlie Nurnberg, Logical Marketing, Open Road, Pete McCarthy, Sterling

Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

Selling the backlist (and other things) and finding the next battleground

December 28, 2010 by Mike Shatzkin 15 Comments

My generation of publishers is distinguished by a few that really understand the opportunities and value to the enterprise of selling backlist and creating evergreens. Peter Workman is the master of this. Quite aside from the intrinsic quality and appeal of much of what he publishes — which is considerable — he has always pushed […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing History, Vertical Tagged With: "Gemstones of the World", "What to Expect When You're Expecting", Charlie Nurnberg, Peter Workman, Sterling Publishing

Third old publishing story: tracking POS, and the explosion of backlist sales in the 1970s

March 30, 2009 by Mike Shatzkin 1 Comment

In an earlier post, I told the story of Ingram’s introduction of the microfiche reader in the 1970s and what it did for backlist sales. There was another new technology introduced at the same time by the B. Dalton bookstore chain, based in Minneapolis and owned by the Dayton-Hudson Company. At this time, B. Dalton and […]

Filed Under: General Trade Publishing, New Models, Supply-Chain Tagged With: B. Dalton, Ingram, Waldenbooks

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
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  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
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  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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