Several very recent conversations have come together for me. 1. Joe Esposito, the new CEO of GiantChair, says metadata is the key to publishing in the future; he describes metadata as the modern equivalent of Allen Lane’s discovery that cheaper paperback books sold in mass merchant locations could boost book sales. Of course, Giant Chair […]
Search Results for: metadata
“Automated ebook marketing by Open Road; can anybody else do it?”
Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]
Both the supply chain and book marketing are forever changed by Coronavirus
Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]
Tamblyn sees a new era for bookselling that might be a new era for publishing as well
Michael Tamblyn, who heads up the Kobo global ebook operation, delivered a brilliant talk at the BISG Annual Meeting last week. The meat of his speech was to instruct publishers in very specific terms how to title, price, release, and identify their books in metadata in ways that really matter to sales and which are, […]
Special People and Book Publishing
It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]
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