My friend Michael Yamashita is one of the most interesting people I’ve ever met and his 21st century intellectual property challenge is to challenges what he is to people. He’s a photographer who has shot enormous projects, mostly for the National Geographic, over the past 35 years. He has shot the US-Canadian border end-to-end, the […]
Archives for July 2009
Verticalization in action
Michael Wolff has written in Vanity Fair about Politico, which demonstrates many of the priciples of verticalization that I have written about often on this blog. He begins with a summary of a startlingly prescient piece Michael Crichton wrote in the fourth issue of Wired Magazine. Wolff writes: “In the fourth issue of Wired magazine, in […]
The coming publishing portfolio reshuffle
As the reality of the shrinking marketing opportunities for general trade books and the continuing verticalization of audiences through the Internet takes hold, we can expect to see some unusual changes (by historical standards) in trade publishing over the next few years. It seems inevitable that retail shelf space for books is going to be […]