Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]
The future of books in stores
The future for books in retail stores is not unified; it’s dispersed. To the extent that there continue to be bookstores (and although shelf space in them will continue to decline inexorably, they’ll also be around for years to come), the bookstores will increasingly be more about books for reading and less about books for […]
Capturing and distributing video might be getting cheaper than capturing and distributing words
There has always been a hierarchy of media built around how easy or cheap it was to deliver one versus another. The most simplistic expression of this has always been that words are cheap and moving images are expensive. A writer could create the intellectual core of a book on her own with paper and […]
Anybody Press is the new member of the Big Six (for ebooks, at least)
Bowker reported last week that 12% of the ebooks being bought now are self-published. There was skepticism about the methodology from The Digital Reader and Good e-Reader says Bowker’s data should be taken “with a grain of salt”. But the exact number doesn’t matter; the trend does. The share of the consumer ebook dollar going […]
Unbundling in the book business: the fourth big trend
A few weeks ago, I wrote that there are three big forces driving the future of publishing: scale, verticalization, and atomization. I was wrong. I had forgotten my own blogpost from last September when I identified another trend that belongs with the first three: “unbundling”. The book business, in the trade segment I follow most […]
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