In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]
Aggregation and curation: two concepts that explain a lot about digital change
Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers. Aggregation is one of the […]
What advice do you give a writer?
Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]
More evidence that the general trade business is getting harder
The shift from horizontal paths to audiences to vertical ones is a hard concept for people who have grown up in book publishing to accept. Most resistant, judging from the questions I get when I talk to book publishing audiences, are those who see book publishing as being about “writerly” books: “non-genre” fiction, belles lettres, […]
The digital transition really IS harder for trade publishers than for other publishers
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