In three prior posts, we’ve explored the initial conversation that surrounded the announcement that Sourcebooks would delay the ebook release of Bran Hambric; sketched out what we think are the four stages of ebook adoption; and looked at how publishers see the early “establishment” stage, which is where we are now. This post is about the […]
“Vertical” versus “service”: semantics, nuance, or dueling metaphors?
Andrew Savikas of O’Reilly Media and I definitely agree on some things, the principal one being that it is going to get harder and harder for people to get paid for content. And it is going to become more and more necessary for a publisher to be branded as “of value to the community” to […]
The coming publishing portfolio reshuffle
As the reality of the shrinking marketing opportunities for general trade books and the continuing verticalization of audiences through the Internet takes hold, we can expect to see some unusual changes (by historical standards) in trade publishing over the next few years. It seems inevitable that retail shelf space for books is going to be […]
The need for critical mass is why verticalization is a process
I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]
The emerging opportunity for today’s publishers
Last week I went to a “brown bag lunch” session organized by Daily Lit featuring Gail Glickman Horwood, head of digital strategy for Martha Stewart Living and a veteran of nearly 15 years in the web business for magazines and for AOL. Gail was an engaging and knowledgeable presenter and she stressed two points, one […]
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