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Selling the backlist (and other things) and finding the next battleground

December 28, 2010 by Mike Shatzkin 15 Comments

My generation of publishers is distinguished by a few that really understand the opportunities and value to the enterprise of selling backlist and creating evergreens. Peter Workman is the master of this. Quite aside from the intrinsic quality and appeal of much of what he publishes — which is considerable — he has always pushed […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing History, Vertical Tagged With: "Gemstones of the World", "What to Expect When You're Expecting", Charlie Nurnberg, Peter Workman, Sterling Publishing

Can big publishers compete if the coin of the realm is “names”?

October 27, 2010 by Mike Shatzkin 10 Comments

In a conversation earlier this week I learned that the big Hollywood talent agencies have come to the recognition that “audience aggregation”, a component of what I have been calling a “vertical” strategy, needs to be incorporated into their thinking going forward. This was signaled very strongly recently when longtime publisher Steve Ross took his […]

Filed Under: Authors, Community, Direct response, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain, Vertical Tagged With: Abrams Artists Agency, Amazon, Author Solutions, Baker & Taylor, Barnes & Noble, Blio, Borders, Digital Book World, F+W Media, Harlequin, Hay House, Ingram, iUniverse, Joe Konrath, LibreDigital, Open Sky, PubIt, SkyShelf, Steve Ross

Three fledglings that really should fly

September 30, 2010 by Mike Shatzkin 12 Comments

Sometimes you hear of an idea or a new business that seems so right-on-the-money that you wish you had invested in it and figure it is just a matter of time before it grows into something very powerful and important. Here are three of those — all of which should be of interest to publishers […]

Filed Under: Community, Direct response, General Trade Publishing, New Models, Print-On-Demand, Publishing, Supply-Chain Tagged With: Eoin Purcell, Evan Schnittman, Flat World Knowledge, Ingram, Mary Ann Naples. Macmillan, Open Sky

More about direct response basics: testing, testing, testing

September 15, 2010 by Mike Shatzkin 7 Comments

This is the second post based on our recent conversation with Neal Goff, a longtime publishing executive with extensive experience with direct response who is now consulting to publishers through his firm, Egremont Associates. Because we believe that trade publishers have to become B2C marketers like they have never been before, we think it is […]

Filed Under: Direct response, New Models, Supply-Chain Tagged With: Egremont Associates, Neal Goff

Learning what every publisher needs to know these days about direct response

September 13, 2010 by Mike Shatzkin 36 Comments

Until his knee gave out a couple of years ago, I used to run regularly with a Big Six C-level executive. In about 2007 I told him I thought all the big publishers needed, but lacked, a complete and thought-through email list compilation and marketing strategy and policy. I suggested we could help his company […]

Filed Under: Direct response, New Models, Supply-Chain Tagged With: Egremont Associates, Neal Goff, permission marketing, Seth Godin

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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