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The written word is losing its power and will continue to

February 21, 2018 by Mike Shatzkin Leave a Comment

If there were a futures market in literacy, it would be dropping. It is a sad fact that the value of written words, in relation to spoken words and still and moving pictures, is sinking like a stone. Changes like this happen for structural reasons. Since the invention of moveable type and the printing press, […]

Filed Under: Autobiographical, eBooks, New Models, Self-Publishing, Supply-Chain, Technology Tagged With: Malcolm Gladwell, New York Times, ten thousand hours

Stability in the book marketplace does not mean commercial publishers continue to maintain their share

December 12, 2017 by Mike Shatzkin 6 Comments

Publishing reporters doing wrap up stories occasionally call me for impressions. From those conversations I have gleaned that the prevailing impression of where the book business is now is of “stability”. The consensus about adult trade is that ebook sales have stalled or perhaps even receded, that print is strong, and that the big publishers […]

Filed Under: eBooks, General Trade Publishing, libraries, Licensing and Rights, New Models, Supply-Chain Tagged With: Amazon Kindle, Ann Arbor Public Library, Apple iBooks, BISG, Boston Globe, Carolyn Reidy, Chicago Tribune, Cuyahoga County Library System, Kindle Unlimited, Michael Cader, New York Times, Publishers Weekly, S&S, Tbooks, Wall Street Journal, Washington Post

Ten Years Ago Amazon Started A Revolution and It Just Gave Me a Very Good Month

November 30, 2017 by Mike Shatzkin 1 Comment

Ten years ago, Amazon released the first Kindle device. There had been electronic book reading devices before the Kindle and, indeed, the Sony ereader was actively in the market when Kindle arrived. (Others, like Rocketbook and Softbook, had perished for lack of interest.) Kindle and Amazon succeeded where others failed for several reasons. First and […]

Filed Under: Autobiographical, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishing History, Self-Publishing Tagged With: "The View from Section 111", "When the Knicks Became Champs", Amazon, Apple, Barnes & Noble, Diversion Books, iBookstore, iPad, iPhone, Kindle, Kobo, Nook, Prentice-Hall, Scott Waxman, Shatzkin Files, Simon Collinson

Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Agency pricing didn’t restrain Amazon; it strengthened them

February 1, 2017 by Mike Shatzkin 42 Comments

Many, if not most, of the people in publishing houses I know have what they feel is a pretty clear picture of the changes we’re seeing in the business. There seems to be a strong consensus that the ebook share is leveling off or diminishing as opposed to print. And there is an enthusiasm about […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Marketing, New Models, Self-Publishing, Supply-Chain Tagged With: Amazon, Author Earnings, BookScan, Data Guy, Hugh Howey, Target, Walmart

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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