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Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Deep in the weeds of publishing economics

March 1, 2017 by Mike Shatzkin 31 Comments

This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: "The Mathematics of Bookselling", Amazon, Dolphin Books, Doubleday, In Cold Type, Len Shatzkin, Macmillan, Robert Riger, St. Martin's Press, Title P&Ls, Tom McCormack, Unit cost accounting

For the book business, VMI in warehouses might happen before VMI in stores

January 16, 2017 by Mike Shatzkin 2 Comments

The sales-and-returns convention by which most books are sold by most publishers to their retail and wholesale accounts is too often described as “consignment”. It actually isn’t. Actual consignment terms would give us a quite different supply chain, and we may be closer than most people imagine to shifting to it. Although major trade accounts […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, Supply-Chain Tagged With: Amazon, B&N, Barnes & Noble, demand planning, GMROII, Ingram, vendor-managed inventory, VMI

The reality of publishing economics has changed for the big players

September 19, 2016 by Mike Shatzkin 28 Comments

A veteran agent who was formerly a publisher confirmed a point for me about how trade publishing has changed over the past two decades, particularly for the big houses. This challenges a fundamental tenet of my father’s understanding of the business. (And that’s the still the source of most of mine.) I had long suspected […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: Amazon, B. Dalton, Barnes & Noble, Hillary Clinton for President, Leonard Shatzkin, Publishing People for Hillary, Roy Campanella, Senator Amy Klobuchar, Senator Cory Booker, St. Martin's Press, Tom McCormack, Walden, Yogi Berra

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them

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