There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]
Deep in the weeds of publishing economics
This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]
For the book business, VMI in warehouses might happen before VMI in stores
The sales-and-returns convention by which most books are sold by most publishers to their retail and wholesale accounts is too often described as “consignment”. It actually isn’t. Actual consignment terms would give us a quite different supply chain, and we may be closer than most people imagine to shifting to it. Although major trade accounts […]
The reality of publishing economics has changed for the big players
A veteran agent who was formerly a publisher confirmed a point for me about how trade publishing has changed over the past two decades, particularly for the big houses. This challenges a fundamental tenet of my father’s understanding of the business. (And that’s the still the source of most of mine.) I had long suspected […]
The “Big Change” era in trade book publishing ended about four years ago
Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]
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