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Book marketers need to rethink three things: time, timing, and budgeting

October 23, 2013 by Mike Shatzkin 11 Comments

The three big shifts taking place in trade book publishing are very much interrelated. The fact that consumers are buying about half their books online is one. That means that publishers are not entirely dependent on books being placed at retail to make sales, which is the second. And the marketing that used to take […]

Filed Under: General Trade Publishing, Marketing, New Models, Supply-Chain, Vertical Tagged With: Facebook, LinkedIn, Twitter

Finding your next book, or, the discovery problem

October 15, 2013 by Mike Shatzkin 34 Comments

A big flap has arisen this week — which I believe I would have been equally aware of had I been home in New York rather than in London — because the giant UK books-and-stationery retailer WH Smith has apparently found inappropriate ebooks being recommended through the kids books portions of the Kobo-managed ebook offering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Amazon, Andrew Rhomberg, Baker & Taylor, Barnes & Noble, Google, Google Play, Ingram, Jellybooks, Joel Turner, Kobo, Russ Grandinetti, WH Smith

No-inventory publishing changes everything for everybody and nobody will escape making adjustments

October 7, 2013 by Mike Shatzkin 27 Comments

A somewhat overwrought article in Wired calling ebooks an “abomination” because they “price people out of reading” provokes thinking about how much the business models for the trade book business are changing. The article’s weakness stems from its focus on the pricing decisions publishers are making in selling print and ebooks to libraries when those […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: HarperCollins, Hugh Howey, John Locke, Osprey, Publishers Launch Marketing Conference, Random House, Simon & Schuster, Tesco

Future systems needs for publishers to manage marketing becoming clear

September 15, 2013 by Mike Shatzkin 11 Comments

From talking to people about insights gained about digital marketing from Pete McCarthy and learning new things both by having the conversations and then ruminating about them. it has recently become obvious that as people learn Pete’s lessons, they’re going to encounter a new problem they don’t have a solution for. This must already be […]

Filed Under: General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Peter McCarthy

Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Big disruption hit book publishing before AI showed up
  • Bindery Books: A Way to Restructure the Book Publishing Model
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