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Frankfurt is still vast, but it seems to be getting smaller

October 17, 2014 by Mike Shatzkin 6 Comments

I’ve spent more than half-a-year of my life in Frankfurt, one week at a time. My first Fair was 1976 so this would have been my 39th if I attended them all. I think I missed two, so that’s 37. I love it and I get enormous commercial benefit from it. I can’t understand people […]

Filed Under: Conferences, General Trade Publishing, Global, Industry Events, Licensing and Rights, Publishers Launch Conferences, Publishing History Tagged With: BEA, BISG, Casablanca Bar, Charlie Nurnberg, Frankfurt Book Fair, Gwyn Headley, Hachette, IDPF, Logical Marketing, London Book Fair, Meridien ParkHotel, Michael Cader, Peter McCarthy, Quarto, Sterling

Finding your next book, or, the discovery problem

October 15, 2013 by Mike Shatzkin 34 Comments

A big flap has arisen this week — which I believe I would have been equally aware of had I been home in New York rather than in London — because the giant UK books-and-stationery retailer WH Smith has apparently found inappropriate ebooks being recommended through the kids books portions of the Kobo-managed ebook offering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Amazon, Andrew Rhomberg, Baker & Taylor, Barnes & Noble, Google, Google Play, Ingram, Jellybooks, Joel Turner, Kobo, Russ Grandinetti, WH Smith

We got lucky with the speakers we booked for Publishers Launch Frankfurt

October 2, 2013 by Mike Shatzkin Leave a Comment

Branch Rickey, the fabled baseball executive who gave us racial integration, farm systems, and a host of great teams over fifty years, used to say “luck is the residue of design”. I’d like to think he was right, because we have really been lucky with our Frankfurt show for Publishers Launch, which we present in […]

Filed Under: Conferences, Global, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allen Lau, Amazon, Bluefire, Branch Rickey, Charlie Redmayne, Frankfurt Academy, GoodReads, HarperCollins, Jonathan Nowell, Ken Brooks, Marcus Leaver, McGraw-Hill, Micah Bowers, Nielsen Book, Octavio Kulesz, Osprey, Otis Chandler, Pottermore, Quarto, Rebecca Smart, Russ Grandinetti, Scribd, Sourcebooks, Trip Adler, Wattpad

Future systems needs for publishers to manage marketing becoming clear

September 15, 2013 by Mike Shatzkin 11 Comments

From talking to people about insights gained about digital marketing from Pete McCarthy and learning new things both by having the conversations and then ruminating about them. it has recently become obvious that as people learn Pete’s lessons, they’re going to encounter a new problem they don’t have a solution for. This must already be […]

Filed Under: General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Peter McCarthy

Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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