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7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

No book market looks like an English-speaking market yet; might Germany be next?

August 1, 2013 by Mike Shatzkin 11 Comments

Although ebooks are seen as the symbol of “disruption” in the trade book marketplace, they’re really just a part of it and they’re the trailing component, not the leading edge. Online sales of print books were making life more challenging for booksellers in the US even before the Kindle debuted in late 2007. And it […]

Filed Under: Conferences, eBooks, General Trade Publishing, Global, Publishers Launch Conferences, Supply-Chain Tagged With: AKEP, Amazon, Anne Stirnweis, Borsenverein, Frankfurt Book Fair, Libreka, MVB GhbH, Osianderesche Buchhandlung, Random House Germany, Ronald Schild, Steffen Meier, Tobias Schmid, Verlag Eugen Ulmer

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

An innocent story with dramatic implications

July 5, 2013 by Mike Shatzkin 17 Comments

It’s a holiday weekend in America, but they’re working in the UK. A story posted by The Bookseller today really caught my eye. It says that Hachette UK is seeing “nearly half” of its sales taking place online. The report, built around data provided in an annual letter by CEO Tim Hely Hutchinson to authors, […]

Filed Under: Authors, eBooks, General Trade Publishing, Publishers Launch Conferences, Supply-Chain Tagged With: Amazon, Hachette UK, Nook, Tim Hely Hutchinson

Promotional activities market to the Three Cs: creators, channels, consumers

June 24, 2013 by Mike Shatzkin 8 Comments

Somebody in the office just asked for some help thinking through the distinction between marketing and sales. Our conditioned response on that distinction is that sales efforts are about managing the channel partners and marketing is what encourages end users to buy. But, of course, we rapidly recognized that formulation was never a clean one […]

Filed Under: Digital Book World, General Trade Publishing, New Models, Publishers Launch Conferences Tagged With: Peter McCarthy

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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