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Books as brands and the opportunities to sell book-branded merchandise

November 5, 2015 by Mike Shatzkin 4 Comments

There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]

Filed Under: Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: "Bad Feminist", "Halloween Scare", "I Love You So", "Put Me in the Story", "This Is Your Cookbook", Agatha Christie, Amazon, Bookperk, Chronicle, F+W Media, Greatness Summit, HarperCollins, Lost My Name, Macmillan, Marianne Richmond, Notorious RBG, PMITS, Quarto, Rodale, Roxane Gay, Sourcebooks, Tor.com

What Oyster going down demonstrates is not mostly about the viability of ebook subscriptions

September 23, 2015 by Mike Shatzkin 28 Comments

The news that the general ebook subscription offering Oyster is throwing in the towel was not really a surprise. The business model they were forced to adopt for the biggest publishers — paying full price for each use of a book with a threshold trigger at considerably less than a complete read while, at the […]

Filed Under: Atomization, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, Subscriptions, Supply-Chain, Vertical Tagged With: 24Symbols, Amazon, Android, Apple, Barnes & Noble, Big Five, Borders, Carolyn Reidy, Entitle, Google, Hachette Book Group, HarperCollins, Ingram, Ingram Internet Support Services, iOS, Kindle Unlimited, Kobo, KU, Macmillan, New York Times, Oyster, Penguin Random House, Rakuten, Russell Grandinetti, Safari, Scribd, Simon & Schuster

Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

Alternative paths to publishing proliferate but the path for authors most likely to be lucrative is still the oldest one

February 23, 2015 by Mike Shatzkin 198 Comments

The Guardian reports that Big Five British publishers are aggressively courting authors to come directly to them rather than through agents. The specifics cited make this sound more like “toes in the water” than “a change in the value chain”. The Tinder Press division of Hachette is holding an “open submissions fortnight”. The editorial director […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Andrea Bennett, Borough Press, Curtis Brown agency, Guardian, Hachette, HarperCollins, Hugh Howey, Jonathan Cape, Random House, Tinder Press

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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