A few weeks ago, I wrote that there are three big forces driving the future of publishing: scale, verticalization, and atomization. I was wrong. I had forgotten my own blogpost from last September when I identified another trend that belongs with the first three: “unbundling”. The book business, in the trade segment I follow most […]
“Scale” is a theme everybody in publishing needs to be thinking about, so we’ve made it the focus of our next Publishers Launch Conference
The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]
The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization
There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable: Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor; Verticalization, or being in sync with the inherent capability of the Internet to deliver […]
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