The industry got the news that Amazon was probably reassessing its own publishing program a couple of weeks ago when it was announced that Laurence Kirshbaum was stepping down as the head of Amazon Publishing and being replaced by a 14-year veteran of the Seattle company, Daphne Durham. Whatever are Durham’s strengths and connections, they […]
No-inventory publishing changes everything for everybody and nobody will escape making adjustments
A somewhat overwrought article in Wired calling ebooks an “abomination” because they “price people out of reading” provokes thinking about how much the business models for the trade book business are changing. The article’s weakness stems from its focus on the pricing decisions publishers are making in selling print and ebooks to libraries when those […]
7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]
Finding the right digital services is today’s challenge for publishers
The era of digital change in publishing has given rise to a slew of service propositions to help publishers with their new infrastructure needs. This is both essential and also nothing new. It has always been necessary for publishers to execute on core needs by getting help at scale. There was a time when publishers […]
Anybody Press is the new member of the Big Six (for ebooks, at least)
Bowker reported last week that 12% of the ebooks being bought now are self-published. There was skepticism about the methodology from The Digital Reader and Good e-Reader says Bowker’s data should be taken “with a grain of salt”. But the exact number doesn’t matter; the trend does. The share of the consumer ebook dollar going […]