The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]
The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization
There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable: Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor; Verticalization, or being in sync with the inherent capability of the Internet to deliver […]
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