The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

Conferences are thermometers recording the level of fear about publishing changes

December 7, 2016 by Mike Shatzkin 7 Comments

In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain Tagged With: Amazon, Barnes & Noble, David Nussbaum, Denis Bennett, Digital Book World, Diversion Books, EverAfter Romance, F+W Media, Frankfurt Book Fair, Ingenta, Ingram, KIPI, Knowledge Industry Publications, London Book Fair, Michael Cader, Microsoft, NetGalley, Nielsen, O'Reilly Media, Palm, Publishers Lunch, Publishers Weekly, Radius Book Group, Sara Domville, Scott Waxman, Sony, Tim O'Reilly, Tools of Change, VISTA Computer Services

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

Book publishers do not do SEO like the big guys do although they could

August 1, 2016 by Mike Shatzkin 4 Comments

Partner Pete McCarthy pointed me to an article a couple of weeks ago that also introduced me to a website called Viperchill and its gifted, self-promoting SEO/Marketing creator, Glen Allsopp. The linked post, which I strongly urge you to read, enumerates quite painstakingly the techniques used by 16 online media companies with a large portfolio […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, SEO Tagged With: BestProducts.com, Cosmopolitan, Elle, Esquire, Glen Allsopp, Google, Hearst, Marie Claire, Pete McCarthy, Viperchill, Womens Day

Big data matters but textual analysis really does not

July 20, 2016 by Mike Shatzkin 1 Comment

I was honored today with a lengthy response to a recent Shatzkin Files post on the Digital Book World blog from Neil Balthasar, who apparently uses techniques similar to those in a forthcoming book “The Bestseller Code: Anatomy of a Blockbuster Novel”. My post had been a response to a PW article announcing the upcoming […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO Tagged With: "The Bestseller Code", Intellogo, Jodie Archer, Logical Marketing, Matthew L. Jockers, Neil Balthasar, Pete McCarthy

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • Next Page »

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Search

Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing
  • Should Barnes & Noble rethink its supply chain?

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2021 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in