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Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

Conferences are thermometers recording the level of fear about publishing changes

December 7, 2016 by Mike Shatzkin 7 Comments

In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain Tagged With: Amazon, Barnes & Noble, David Nussbaum, Denis Bennett, Digital Book World, Diversion Books, EverAfter Romance, F+W Media, Frankfurt Book Fair, Ingenta, Ingram, KIPI, Knowledge Industry Publications, London Book Fair, Michael Cader, Microsoft, NetGalley, Nielsen, O'Reilly Media, Palm, Publishers Lunch, Publishers Weekly, Radius Book Group, Sara Domville, Scott Waxman, Sony, Tim O'Reilly, Tools of Change, VISTA Computer Services

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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