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The Future of Books for Publishers and Booksellers

May 7, 2008 by Mike Shatzkin 1 Comment

There is a big picture and a long arc within which our day-to-day activities are taking place. The 20th century consumer media were horizontal in their subject matter — that is, very broad — and format-specific. In the States, that means entities like CBS or NBC in television, The New York Times, or Random House. All of these companies provide content across the full range of human subject interests, but they pretty much stick to their formats: broadcast, newspapers, and books, respectively

Filed Under: Speeches Tagged With: Amazon, B2B, Baker & Taylor, Barnes & Noble, Berrett-Koehler, BookSearch, BookSurge, Borders, CBS, Chelsea Green, DAD, DRM, eBooks, Espresso, Google, Hachette, Harlequin, HarperCollins, horizontal, Ingram, iPod, iTunes, Kindle, LibraryThing, LibreDigital, Lightning, Lightning Source, Lingua Franca, metadata, Microsoft, MySpace, NBC, On Demand Books, ONIX, Open Social, Print-On-Demand, Random House, Rodale, SharedBooks, Simon & Schuster, Sony, television, The Long Tail, verticle, Wikipedia, XML

The Digital State of Play in the US

April 16, 2008 by Mike Shatzkin Leave a Comment

…in the 21st century, the net is flipping this on us. The net tends to self-organize us by subject niche, so the eyeballs and human bandwidth are linked to the niches, which are vertical, not horizontal. And because web interaction is about file exchanges, format specificity is meaningless. The file can hold text, art or photographs or other graphics, animation, moving images, sound, games, or code that helps us combine, sort, or tag things

Filed Under: Speeches Tagged With: Amazon, Apple, Audible, B2B, B2C, Barnes & Noble, Bookreads, BookSurge, Borders, CBS, Content Reserve, DAD, eBooks, Facebook, Hachette, Harlequin, horizontal, Ingram, International Digital Publishing Forum, iTunes, Kindle, libraries, LibraryThing, LibreDigital, Lightning, Market Publishers, Microsoft, Mobi, MySpace, Open Social, OpenSocial, Paml, Penguin, Print-On-Demand, Quamut, Random House, SharedBook, Shelfari, Simon & Schuster, Sony, SparkNotes, verticle, XML

Keynote Remarks: Publishing in the Digital Age

March 10, 2008 by Mike Shatzkin Leave a Comment

We’re going to start with a view of what digital technology could mean to the overall world of communication over the next decade or two. What the history of the Internet seems to be telling us so far is that we will see a growth in niche organization — what people like to call “community” on the web — and a corresponding decline in horizontal media, which is much more threatening to magazines, newspapers, and broadcast than it is to us in the book business. But it will change us too

Filed Under: Speeches Tagged With: Barnes & Noble, Borders, CBS, eBooks, Facebook, HarperCollins, horizontal, Print-On-Demand, television, The Long Tail, verticle

End of General Trade Publishing Houses (Completely Retold)

January 22, 2008 by Mike Shatzkin 1 Comment

I am not predicting that everybody will read on screens. You probably know that I’m a fan of the Kindle and perhaps you know that I’ve been an avid ebook reader on a Palm for almost 10 years. But I’ve learned that other people’s attachment to paper is greater than mine. And anyway, it would be a good thing for general trade publishers if there were more screen takeup; it would mean keeping the readers for their content and not necessarily any loss in margin

Filed Under: Speeches Tagged With: Abrams, Amazon, B2B, BEA, blog, Bowker, CBS, Facebook, Google, HarperCollins, horizontal, iPod, Kindle, LibraryThing, Market Partners, McGraw-Hill, MySpace, Neilson, New York Times, O'Reilly Media, Palm, Powell, Print-On-Demand, Publishers Marketplace, Publishers Weekly, Random House, RSS, SharedBook, Shelfari, Sony, Sourcebooks, television, Twitter, verticle, Wikipedia, Wiley, Workman, XML, YouTube

15 Trends To Watch In 2008

January 7, 2008 by Mike Shatzkin Leave a Comment

Industry guru Mike Shatzkin foresees big gains in e-book sales, consolidation among literary agencies, a jump in customized book sales and much more…. You won’t catch me climbing out onto any billion-dollar limbs as I offer my forecast for book publishing in 2008, but some of the changes I envision do call for fundamental changes in how the business operates. There is an overarching theme to the changes already taking place. Consumer media in the 20th century tended to be horizontal and format-specific. The New York Times and Random House define “horizontal”: they publish across all interests and markets. The Internet will drive 21st-century publishing enterprises to be more like what professional publishing has always been: highly vertical and format-agnostic.

Filed Under: Speeches Tagged With: agents, Amazon, Apple, Barnes & Noble, Borders, brick-and-mortar, direct-to-consumer, eBooks, ereaders, experimentation, Ingram, iPhone, iPod, Kindle, libraries, merchandising, OverDrive, Palm, Print-On-Demand, publicity, sales, Self-Publishing, SharedBook, Sony, Supply-Chain, tagging, Vertical, web presence, XML

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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