…even though we’ve seen our business get tougher in many ways, some of the predictions made at the turn of the century for big changes in this decade, such as disruptive ebook takeup, just haven’t come true. The book business has, arguably, been less affected than any of the other major media by digital change. Or maybe I shouldn’t say “arguably.” Maybe I should say “apparently.” And CERTAINLY I should say “so far.”
End of General Trade Publishing Houses: Death or Rebirth in a Niche-by-Niche World
What I hope to make clear is that the world of information and entertainment which constitute the ecosystem in which trade books live is changing in already defined ways. Even though we can only see a hundred feet in front of us an the journey is bound to be many miles, we know that many of the business forms and commercial models that succeeded in the 20th century will not make it far into the 21st. No big news there; we’ve watched media models come and go so often that we’re actually getting used to it
Success in a Parallel Universe: Perhaps with Some Help from Your DAD
We’re going to discuss a subject this morning that was on hardly any radar screens a year ago; it would not have been a compelling subject for presentation at last year’s Making Information Pay. But today, Digital Asset Distribution is on a lot of minds. What happened?
After all, book content has been going out on the web for quite a while. My company did a digital marketing program for a book called “Longitude” in late 1995 which centered around offering a free chapter through relevant web sites. For several years, Amazon has had a program showing interior book pages, starting out as “Look Inside” and now “Search Inside the Book”. Lots of publishers participated, but didn’t instantly express a need to manage their own digital distribution
Analysis of the BISG Used Book Study
…the study makes clear what we all know: that the dynamic growth is online and in the trade book area. The used book market for college textbooks has been organizing and developing for many decades and it benefits from a geographical concentration of used book buyers and sellers that does not exist for trade books. And the online market is where the used book action is growing by leaps and bounds, not in shops of any kind. Focusing on the action for used trade books online will produce a much more useful study and probably would reduce the cost
Publishing and Digital Change: What’s Next?
In the late 1990s, ending sometime in the year 2000, the apparent pace of change in publishing was breathtaking. Many propositions we can barely remember: Ebrary, Questia, eRights, eContent, Hungry Minds, Softbook, Rocket Book, and so many others, competed for publishers’ attention, for publishers’ content, and, a bit painfully, for publishers’ staffs. We had barely heard of Google then, Microsoft seemed like a force that would dominate the rest of our lives, and Apple was barely breathing. The idea that Publishers Lunch might become more important than Publishers Weekly would have seemed laughable to almost anybody except Michael Cader. A whole host of things that really matter today – iPods, blogs, and podcasts among them – had not yet arrived on the scene
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