As part of the program-creation process for Digital Book World, I had a round of conversations with the top executives of the Big Six companies to discuss the agenda, mostly with the CEOs. The purpose of the check-ins was to find out what topics the CEOs wanted their companies to speak about and, of course, […]
Literary agents and the changing world of trade publishing
who can see the digital book possibilities in every idea before you peddle it. I had a lunch conversation this week with three successful literary agents, who will remain anonymous for this post. They wanted to talk about the panel we’re having at Digital Book World called “The Changing Author-Agent Relationship: How Will It Affect the […]
Here’s a real vertical: PoetrySpeaks.com
I have been imagining “verticals” for more than ten years. My BEA speech earlier this year postulated that publishing power would shift from controlling “IP” to controlling “eyeballs.” Lots of publishers have complimented me on my insights and have told me “we’re thinking along the same lines.” But what I see are mostly product catalogs organized […]
Beast Books: a sign of times to come
The story in today’s New York Times about the new Daily Beast publishing imprint created by Perseus obviously didn’t hit everybody else the way it hit me. I think it is really important news. It is also a smart approach. And I think it is a harbinger of many things to come. The two things that […]
Why publishers need to understand brand
In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]
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