Among the shifts that have been taking place in publishing houses over the past decade is an increase in the head count dedicated to marketing and a decrease in head count dedicated to sales. This reflects the reduction in the number of bookstore … [Continue reading]
Book publishing lives in an environment shaped by larger forces and always has
(Note to my readers. This longer-than-usual post is really two. The first half is a recital of what I believe is very relevant history. The second half is about how things are now. Although I am personally fascinated by the historical context, if you … [Continue reading]
Ebooks change the game for both backlist and export
There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher's home territory. The … [Continue reading]
What Oyster going down demonstrates is not mostly about the viability of ebook subscriptions
The news that the general ebook subscription offering Oyster is throwing in the towel was not really a surprise. The business model they were forced to adopt for the biggest publishers -- paying full price for each use of a book with a threshold … [Continue reading]
The publishing business as we have known it is not going away anytime soon
Regular readers, please pardon me for the unusual length of this post, but it covers a lot of ground that I think is necessary to make the point. A friend who has actually been working fulltime in the book business since I was still in college and … [Continue reading]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 13
- Next Page »