A reporter called earlier this week focused on what he figures are the upcoming negotiations over trading terms between Amazon and Penguin Random House. I had observed when Amazon was throwing sharp elbows at Hachette during their contractual dispute … [Continue reading]
Doing SEO right requires research into the audience, not maximum knowledge of the book
There is a core point that Pete McCarthy made clear to us when we first started working with him on digital marketing challenges a year or so ago, which, critical though it is, seems extremely difficult for publishers to take on board. For all our … [Continue reading]
Kids book publishers need to massage their data to understand where their books are really going
The day before Digital Book World (which this year was last Tuesday, January 13th), we organize a conference about publishing for young people called Publishers Launch Kids. Because my involvement with juvie publishing over my half century in the … [Continue reading]
The motivation of the publisher-bashing commentariat is what I cannot figure out
Once again this morning we wake up to a piece by David Streitfeld in The New York Times about Authors United and their ongoing effort to discredit Amazon. The message coming loud and clear from the legacy publishing establishment is that Amazon … [Continue reading]
Amazon’s clarifications always come when I’m on the road
Amazon's recent brief "clarification" calls for some brief annotation, which is all I can give it while I'm traveling this week. The material below that is not bolded is the complete statement Amazon has just issued. The bolded paragraphs preceded by … [Continue reading]
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