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Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

Knowing which titles to work on is a challenge today that was not important 10 years ago

May 11, 2017 by Mike Shatzkin 2 Comments

About 15 years ago, my friend Charlie Nurnberg, then the Sales VP at Sterling (which was, then, an independent publisher not yet bought by Barnes & Noble) threw me a challenge. “For years,” he said, “I got the B&N green-bar report [by which he meant an Excel spreadsheet] every Friday. I had 800 titles on […]

Filed Under: General Trade Publishing, Marketing, New Models, Supply-Chain, Uncategorized Tagged With: Amazon, Barnes & Noble, Borders, Charles Nurnberg, Sterling, Supply Chain Tracker

Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Amazon could become our leading physical retailer before very long

March 21, 2017 by Mike Shatzkin 7 Comments

More than five years ago in this space we contemplated the likelihood that Amazon would just keep growing and growing its share of the book business without any end. Of course, a book business-centric view of Amazon these days doesn’t really do Amazon justice. Books and ebooks are a really small part of their business […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain Tagged With: Alexa, Amazon, Amazon Go, Barnes & Noble, Borders, CVS, Duane Reade, pop-up stores, Prime, Treasure Truck, Walmart

Deep in the weeds of publishing economics

March 1, 2017 by Mike Shatzkin 31 Comments

This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: "The Mathematics of Bookselling", Amazon, Dolphin Books, Doubleday, In Cold Type, Len Shatzkin, Macmillan, Robert Riger, St. Martin's Press, Title P&Ls, Tom McCormack, Unit cost accounting

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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