There is a core point that Pete McCarthy made clear to us when we first started working with him on digital marketing challenges a year or so ago, which, critical though it is, seems extremely difficult for publishers to take on board. For all our careers, descriptive copy — catalog copy, title information sheets, press […]
Headliners galore will address Digital Book World 2015
Half of Digital Book World is delivered to the entire audience from the Main Stage. The speakers for 2015 comprise the most illustrious group we have ever had. The headine is definitely that we have managed to corral both Amazon and Apple speakers for our main stage — a feat we don’t believe any other […]
Big publisher bashing again with fictional facts
The estimable Clay Shirky has written a lengthy piece called “Amazon, Publishers, and Readers” on medium.com saying, essentially, that an Amazon-dominated world would be an improvement over the Big Five “cartel”-dominated world of publishing we have today. This is an apples to oranges comparison. The Big Five are not nearly as broad a cartel as […]
What makes books different…
Before the digital age, retailers that tried to sell across media were pretty rare. Barnes & Noble added music CDs to their product mix when the era of records and cassettes had long passed. Record stores rarely sold books and, if they did, tended to sell books related to an interest in music. For those […]
This is a teamwork play that could really give Amazon a headache if they got together
I will admit that I have long been among those who believe that Amazon has what amounts to an enduring stranglehold on the book business. They have achieved a market share — which could be in the neighborhood of half the trade books sold if you combine print and digital versions — that is unprecedented […]
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