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Things are calmer than they were in the book business, but change is a constant

May 25, 2016 by Mike Shatzkin 12 Comments

Among the shifts that have been taking place in publishing houses over the past decade is an increase in the head count dedicated to marketing and a decrease in head count dedicated to sales. This reflects the reduction in the number of bookstore accounts and the transfer of “discovery” from store shelves to digital search. […]

Filed Under: Atomization, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Unbundling Tagged With: Barnes & Noble, Books-a-Million, Borders, CreateSpace, HarperCollins, Ingram, Kindle

In an indie-dominant world, what happens to the high-cost non-fiction?

April 6, 2016 by Mike Shatzkin 78 Comments

I first learned and wrote about Hugh Howey about four years ago. At the time, he was one of the first real breakthrough successes as an indie author, making tens of thousands of dollars a month exclusively through Amazon for his self-published futurist novel, “Wool”. As soon as I could track him down, I invited […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Self-Publishing Tagged With: "Dark Money", "Wool", Amazon, AuthorEarnings, Barry Eisler, Borders, Daniel Berkowitz, Data Guy, Doubleday, Hugh Howey, Jane Mayer, Kindle, Kindle Unlimited, Kristin Nelson, Penguin Random House, Simon & Schuster

If Amazon pricing of ebooks is the problem, is agency actually the right solution?

February 26, 2016 by Mike Shatzkin 17 Comments

In the past week, I’ve had conversations with leading executives at two of Amazon’s competitors in the ebook space. They had strikingly different takes on whether the agency pricing regime, which is now in place by contract with all five of the biggest trade publishers, helps keep competitive balance in the ebook marketplace or prevents […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Apple, Barnes & Noble, Big Five, Borders, Google, iBookstore, Kindle, Kindle Unlimited, Kobo, Nook, Oyster, Penguin Random House, Scribd

On Amazon stores and publishers accepting standardization; two unrelated commentaries

February 10, 2016 by Mike Shatzkin 28 Comments

When the “Amazon-opening-400-stores” rumor landed a week ago, many people were gobsmacked. It took me a minute to get past that, which also required getting past my firm conviction when they opened the Seattle store last year that it was an information-gathering exercise, not the opening move of a bigger retail play. But, when you […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain, Unbundling Tagged With: Amazon, Amazon Publishing, Amazon Studios, Baker & Taylor, Barnes & Noble, Borders, Conde Nast Entertainment, Doubleday, Ingram, John Sherer, Leonard Shatzkin, Longleaf Distribution, Mellon Foundation, New Yorker, omni-channel, University of North Carolina Press, Warby Parker

Book publishing lives in an environment shaped by larger forces and always has

January 10, 2016 by Mike Shatzkin 15 Comments

(Note to my readers. This longer-than-usual post is really two. The first half is a recital of what I believe is very relevant history. The second half is about how things are now. Although I am personally fascinated by the historical context, if you get bored with the history, the bolded text below marks the […]

Filed Under: Digital Book World, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Four Horsemen", Aer.io, Amazon, Andrew Carnegie, AOL, Apple, B. Dalton, Baker & Taylor, Barnes & Noble, Bing, Borders, Copyright Clearance Center, David Young, Facebook, Fred Argir, Google, Google Plus, Hachette UK, Hachette US, Jeff Bezos, John Ingram, Jon Taplin, Jonathan Kanter, Microsoft, Moz, Putnam, Rand Fishkin, Roy Kaufman, Scott Galloway, Simon & Schuster, Virginia Heffernan, Waldenbooks, Yahoo

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry
  • Amazon has done so many smart things that some of the best ones get forgotten
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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
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  • Licensing and Rights
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  • New Models
  • Politics
  • Print-On-Demand
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  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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