The first Publishers Launch Conferences show outside the United States, “A Global Perspective on Digital Change”, will be at the Congress Centre in central London on June 21, with the Publishers Association serving as our partners in putting on the event. We also owe special thanks to the PA’s group of Digital Directors, who were […]
The old publishing value chain got twisted a bit last week
Although the value chain in trade publishing for the last century has, for the most part, kept retailers between publishers and consumers and kept publishers between retailers and authors, that has never been 100% true. Doubleday covered the whole value chain in the 1950s, when it not only owned the Doubleday Book Shops and the […]
Introducing the North American Big Six
There’s a new Big Six in town. Or maybe not “in town.” But “on the planet.” The Big Six is a term commonly used to collectively designate the behemoths of US trade publishing: Random House, Penguin, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan. Although there are other large players, some of whom occasionally […]
A modest proposal for book marketing
It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap. But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and […]
How will you win at ebook retailing?
I read all my books on my iPhone and my idiosyncracy is to have different books open in various ebook readers at the same time. This is a drastic change from my lifetime habit of reading one book at a time. I never knew I’d enjoy reading this way because the physical limitations of carrying […]