We’re going to start with a view of what digital technology could mean to the overall world of communication over the next decade or two. What the history of the Internet seems to be telling us so far is that we will see a growth in niche organization — what people like to call “community” on the web — and a corresponding decline in horizontal media, which is much more threatening to magazines, newspapers, and broadcast than it is to us in the book business. But it will change us too
End of General Trade Publishing Houses (Completely Retold)
I am not predicting that everybody will read on screens. You probably know that I’m a fan of the Kindle and perhaps you know that I’ve been an avid ebook reader on a Palm for almost 10 years. But I’ve learned that other people’s attachment to paper is greater than mine. And anyway, it would be a good thing for general trade publishers if there were more screen takeup; it would mean keeping the readers for their content and not necessarily any loss in margin
End of General Trade Publishing Houses: Death or Rebirth in a Niche-by-Niche World
What I hope to make clear is that the world of information and entertainment which constitute the ecosystem in which trade books live is changing in already defined ways. Even though we can only see a hundred feet in front of us an the journey is bound to be many miles, we know that many of the business forms and commercial models that succeeded in the 20th century will not make it far into the 21st. No big news there; we’ve watched media models come and go so often that we’re actually getting used to it
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