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Publishers do need to sell direct, but here are five things they should at least be started on first

January 5, 2014 by Mike Shatzkin 21 Comments

The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement that seemed to exist at that time between my advocacy of direct selling of ebooks particularly and Random House’s lack of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Supply-Chain, Vertical Tagged With: "Code Meet Print", Amazon, DRM, F+W Media, Facebook, Glenn Nano, HarperCollins, Instagram, Logical Marketing Agency, Narnia, Osprey, Penguin, Peter McCarthy, Random House, Twitter

The totality of the relationship is what matters

August 6, 2013 by Mike Shatzkin 15 Comments

Like a marriage, relationships between people and companies are seldom made or broken on the back of one transaction or one kind of transaction. They are bigger and more complicated than that. That point was driven home in my house over the weekend by the dustup between Time Warner Cable and CBS, which resulted in […]

Filed Under: New Models, Supply-Chain, Unbundling Tagged With: Amazon, Amazon Prime, Apple, Barnes & Noble, Big Six, CBS, Channel 2, Channel One, Dexter, F+W Media, Home Depot, iBookstore, iOS, iPad, iPhone, Judge Cote, Kindle, Kobo, Loew's, NFL, Nook, Overstock.com, Penguin Random House, Random House, Raymond Donovan, Showtime, Time Warner Cable

Further ruminations about the complex notion of scale in publishing

May 23, 2013 by Mike Shatzkin Leave a Comment

Our May 29 conference is built around the theme of “scale” in our business, which means something different than it did a very short time ago. Usually “using scale” means “employing the competitive advantages of size” but it can also be leveraging efficiency; the key beneficial characteristic of scale is that unit costs decline with […]

Filed Under: General Trade Publishing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: "50 Shades of Gray", "Twilight", Alloy Entertainment, Amazon, Apple, Brian Murray, Chicago Tribune, F+W Media, fan fiction, Frederator, Google, Hachette, HarperCollins, Harvard Common Press, Hay House, Ingram, Kindle Worlds, Penguin, Perseus, Pete McCarthy, Random House, Toronto Star, Vogue Knitting, Wharton

“Scale” is a theme everybody in publishing needs to be thinking about, so we’ve made it the focus of our next Publishers Launch Conference

May 8, 2013 by Mike Shatzkin 7 Comments

The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Publishers Launch Conferences, Scale Tagged With: Abrams, Adam Silverman, Aerbook, Alison Uncles, Amazon, Andrea Fleck-Nisbet, Apple, Ben Evans, BookExpo America, Brian Defiore, Brian Napack, Carolyn Pittis, Chicago Tribune, Crown Illustrated, Dan Lubart, David Nussbaum, David Wilk, Defiore and Company, Dorling Kindersley, Doug Stambaugh, Enders Analysis, F+W Media, Facebook, Folio Literary Management, Frederator Books, Google, Hachette, HarperCollins, Inkling, Iobyte Solutions, Jeff Abraham, Jennifer Day, John Wiley, Joseph Craven, Ken Michaels, Lauren Shakely, Lindy Humphreys, Lorraine Shanley, Macmillan, Market Partners International, Mary Ann Naples, Michael Cader, Microsoft, Penguin, Pete McCarthy, Peter Balis, Providence Equity Partners, Quarto Group, Random House, Robert Gottlieb, Rodale, Ron Martinez, Scott Hoffman, Simon & Schuster, Steve Kobrin, Tim Greco, Toronto Star/Star Dispatches, Trident Media Group, Wharton Digital Press, Workman

The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization

April 15, 2013 by Mike Shatzkin 15 Comments

There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable: Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor; Verticalization, or being in sync with the inherent capability of the Internet to deliver […]

Filed Under: Atomization, New Models, Scale, Supply-Chain, Vertical Tagged With: Amazon, Apple, Author Solutions, Barnes & Noble, Borders, CreateSpace, F+W Media, Google Random House, Kobo, Penguin, Spotify

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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