The news that the general ebook subscription offering Oyster is throwing in the towel was not really a surprise. The business model they were forced to adopt for the biggest publishers — paying full price for each use of a book with a threshold trigger at considerably less than a complete read while, at the […]
The Audience Information Sheet is more useful than the Title Information Sheet for marketers (and for publicity and sales too)
The core principles and workflows around marketing books really require change in the digital age, and perhaps more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book reviewers and bookstore buyers so they could decide whether it was suitable for their audience […]
Two pieces of news last week that foretell changes in the ebook marketplace
Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off. More than half of ebook consumers use their phones at least some of the time and the number that […]
The publishing world is changing, but there is one big dog that has not yet barked
Recent data seem to show that, for the publishers, the growth in the retail ebook market has slowed down or stopped (at least for the moment), while Amazon’s ebook sales apparently continue to grow. The share of the market controlled by the publishing establishment — the Big Five publishers and others — is starting to be […]
Another wake-up call from Amazon as they serve author interests better than publishers have
The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the […]
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