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Both the supply chain and book marketing are forever changed by Coronavirus

July 12, 2020 by Mike Shatzkin Leave a Comment

Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Scale, SEO, Supply-Chain Tagged With: Book supply chain, GAP, Grove Atlantic, Guaranteed Availability Program, Houghton Mifflin Harcourt, Ignition, Ingram, Lightning Print, Open Road, Print-On-Demand

Two pretty easy ways to add revenue that most publishers are missing

February 18, 2020 by Mike Shatzkin Leave a Comment

The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a book publisher is “performing titles”: the books that are delivering measurable revenues. The more of them there are the healthier the business is. […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, New Models, rights, Scale, Supply-Chain, Technology Tagged With: books on Kobe Bryant, Free money for publlshers, Ignition, Ingram, Jane Friedman, John Ingram, Lightning, Open Road, Print-On-Demand

2020: Zero year thoughts about the changes in book publishing

January 7, 2020 by Mike Shatzkin Leave a Comment

Years that end in zeroes summon a natural tendency to look backwards and forwards. So as we enter this century’s decade of The 20s, we’ll do just that. The ideas in this piece analyze what is mostly anecdata: “facts” that are real, that I’ve vetted with people who have lived through these times with me, […]

Filed Under: General Trade Publishing, Global, Marketing, New Models, Publishing, Publishing History, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: "The Book Business: What Everyone Needs to Know", 2020, Barnes & Noble, Books in Print, Borders, Dalton, decades and centuries and zero years, In Cold Type, Ingram, Leonard Shatzkin, Lightning Print, Lightning Source, Robert Paris Riger, Robert Riger, St. Martin's Press, Thomas McCormack, Walden

Should Barnes & Noble rethink its supply chain?

November 25, 2019 by Mike Shatzkin Leave a Comment

About 25 years ago, Ingram was benefiting from a big buildout of America’s bookstore network. Borders and Barnes & Noble were both opening new stores — big stores — at a rapid rate. Ingram hit a mother lode delivering “store opening assortments” and then, at least in some cases, doing the stock replenishment for the […]

Filed Under: General Trade Publishing, Supply-Chain Tagged With: Amazon, Barnes & Noble, Borders, Ingram, James Daunt, Jeff Bezos

One big change in book publishing is that it does not require you to have much of an organization to play anymore

September 30, 2019 by Mike Shatzkin Leave a Comment

More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: Amazon.com, Apple, Audible, Barnes & Noble, Borders, Costco, eBooks, Google, iBookstore, Indigo, Ingram, Ingram Spark, iPad, Kindle, KindleUnlimited, Kobo, Nook, Sony Reader, Walmart

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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