The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Advice for an author looking for a literary agent

April 28, 2015 by Mike Shatzkin 47 Comments

Until last week, I hadn’t stopped to think about how often I’m advising authors about how to deal with the publishing business. I would imagine this is something that most of us in the industry find ourselves doing very frequently. There are, after all, a lot of aspiring authors in the world and when one’s […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights Tagged With: "50 Shades of Gray", agentquery.com, Geraldine DeRuiter, Jane Friedman, Logical Marketing, Moz Analytics, Moz Research Tools, Pete McCarthy, Publishers Marketplace, Rand Fishkin, The Everywhereist

More thinking about how author and publisher marketing collaboration should change

April 12, 2015 by Mike Shatzkin 32 Comments

Because of our Logical Marketing work and our interest in author websites (admittedly just a corner of the author-marketing world, even if we think it is a cornerstone), I did a couple of recent posts, the basic thrust of which was that publishers needed to rethink marketing and the author interaction around it. Now, British […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain Tagged With: Amazon, B&N, Borders, Harry Bingham, Jane Friedman, Logical Marketing

No author website rules of the road in publishing contracts is a big fail for the industry

March 19, 2015 by Mike Shatzkin 51 Comments

The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale Tagged With: Amazon, B&N, Facebook, Google, Google Analytics, Instagram, Jane Friedman, Logical Marketing, Pete McCarthy, Pinterest, SEO, Twitter

The Digital Book World program this year covers the waterfront of the digital transition for book publishing

December 11, 2014 by Mike Shatzkin 2 Comments

(This is a longer-than-usual Shatzkin Files post reviewing the topics and speakers for the 26 breakout sessions at DBW 2015. It serves as a checklist of “things to think about right now” for book publishers living through the experience of digital change. The entire program is here. We decided not to link to each and every […]

Filed Under: Atomization, Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Subscriptions, Supply-Chain, Technology, Vertical Tagged With: "Books in the Digital Age", "Breaking the Page", "Merchants of Culture", :Professor John B. Thompson, Adrian Norman, Alex white, Alyson Forbes, Amanda Edmonds, Amazon, Andrea Fleck-Nisbet, Andrew Dorward, Andrew Weinstein, Angela Tribelli, Annie Lowrey, Apex Content Solutions, Ashleigh Gardner, Ashley Gordon, Association of American Publishers, Atria, Barry Eisler, Barry Lynn, Beni Rachmanov, Bianca D'Arc, Bill Kasdorf, Bill McCoy, BISG, Bitlit, Blloon, Bluefire, Bookbub, BookGenie451, Bookmate, Booksource, Booktracks, Brian Murray, Caitlin Friedman, Carlos Carrenho, Carolyn Pittis, Chris Kennealley, Chris Kubica, Chris Palma, Christine Hung, Citia, CJ Alvarado, Clancy Marshall, Content Marketing Institute, Copyright Clearance Center, Curriculet, Dana Beth Weinberg, Daniel Houghton, Dasilva & Phillips, Dave Cramer, David Burleigh, David Vinjamuri, Defined Learning, Dev Chatillon, Diversion, Douglas Stambaugh, Entangled, Enthrill, ePub Direct, Eric Shanfelt, Erica Lazzaro, Evan Schnittman, F+W Media, Fast Company, Fast Forward Labs, Forbes, Foreign Affairs, Frankfurt Book Fair, Full Fathom Five, Gareth Cuddy, George McBride, George McBride Media Group, Google, Greg Ferguson, Hachette, Hannah Harlow, HarperCollins, HarperCollins Christian Publishing, Heather Myers, Heidi Vincent, Hilary Mason, Houghton Mifflin Harcourt, IDPF, Ingram, Intelligent Television, iShook, James Frey, Jane Friedman, Jared Friedman, Jason Pinter, Jason Singer, Jay Lauf, Jeff Dodes, Jeremy Greenfield, Jess Johns, Joe Esposito, Joe Pulizzi, John B. Thompson, John Clinton, Johnjoe Farragher, Jonathan Stolper, Josh Schanker, Judith Curr, Judith Regan, Keith Fretz, Ken Auletta, Ken Brooks, Kensington, Kerry Dyer, Kevin Franco, Keywords Press, Kindle Unlimited, Knewton, Kobo, Kristin Fassler, Laura Hazard Owen, Len Vlahos, LibreDigital, Liz Pelletier, Logical Marketing, Lonely Planet, Lorraine Shanley, Lucas Wittman, Lynda Hammes, Macmillan, Marcello Vena, Marcus Woodburn, Market Partners, Mary Cummings, Matt Shatz, Matthew Cavnar, McGraw-Hill, Micah Bowers, Michael Tamblyn, Mike Perlis, Nathan Maharaj, National Geographic Books, Neal Goff, Neal Shenoy, Neil Jaffe, New America Foundation, New York Magazine, Next Big Book, Niantic Labs, Nielsen Bookscan, O'Reilly, Open Road Media, OverDrive, Oyster, Paul Belfanti, Paul Cameron, Paul Labay, Pearson, Penguin Random House, Perseus, Peter Borland, Peter Hudson, Peter Kaufman, Peter McCarthy, Peter Meyers, Phaidon, Phil Madans, Polis Books, PW, Quartz, Rachel Chou, Regan Arts, Rick Chapman, Rick Joyce, Robin Warner, Sanders Kleinfeld, Sara Domville, Sara Ittelson, Scholastic, Scott Mebus, Scribd, Seth Godin, Simon & Schuster, Simon Allen, Simon Dunlop, Snippet, Spark No. 9, Speakaboos, Steve Zacharius, Sue Fleming, Ted Hill, Thad McIlroy, The New Yorker, The Street, Thomas Leliveld, Thomas Minkus, Tom Allen, Tom Thompson, U.S. News & World Report, Verso Advertising, Vook, Walter Isaacson, Wattpad, Welman Digital, Wiley, Workman, YouTube

No, Mike Shatzkin did NOT say that publishing is spiraling down the drain

November 21, 2013 by Mike Shatzkin 18 Comments

As part of the promotion of the Digital Book World conference, I do some interviewing with the very capable Jeremy Greenfield, the editor of their blog. And Jeremy takes our conversations and chops them up into short pieces around the themes of our show. Since the focus of Digital Book World is “how digital is […]

Filed Under: Atomization, Authors, Digital Book World, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Arthur Klebanoff, Barnes & Noble, Bendict Evans, Bowker, Brad Stone, E-Reads, Jane Friedman, Jeremy Greenfield, Joan Didion, Joe Esposito, John Gregory Dunne, KDP Select, Open Road Media, Phil Sexton, Professor Dana Beth Weinberg, Richard Curtis, Rosetta Books, Writer's Digest

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • Next Page »

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Search

Recent Posts

  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2021 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in