There is considerable concern among the trade publishing establishment about the future of brick-and-mortar stores. As well there should be. Retail stores provide the most efficient promotion opportunities for books: putting them in front of people poised to buy. They give clear signals about sales appeal by positioning and piles of stock of varying sizes; […]
Here’s how we’ve been putting together the program for Digital Book World. First, I dreamed up a list of panel “topics” that I thought touched the key issues and concerns facing general trade publishers today as a result of digital change. Then we ran that list past our illustrious and helpful Board of Advisors, who […]
As the reality of the shrinking marketing opportunities for general trade books and the continuing verticalization of audiences through the Internet takes hold, we can expect to see some unusual changes (by historical standards) in trade publishing over the next few years. It seems inevitable that retail shelf space for books is going to be […]
…even though we’ve seen our business get tougher in many ways, some of the predictions made at the turn of the century for big changes in this decade, such as disruptive ebook takeup, just haven’t come true. The book business has, arguably, been less affected than any of the other major media by digital change. Or maybe I shouldn’t say “arguably.” Maybe I should say “apparently.” And CERTAINLY I should say “so far.”
We’re going to discuss a subject this morning that was on hardly any radar screens a year ago; it would not have been a compelling subject for presentation at last year’s Making Information Pay. But today, Digital Asset Distribution is on a lot of minds. What happened?
After all, book content has been going out on the web for quite a while. My company did a digital marketing program for a book called “Longitude” in late 1995 which centered around offering a free chapter through relevant web sites. For several years, Amazon has had a program showing interior book pages, starting out as “Look Inside” and now “Search Inside the Book”. Lots of publishers participated, but didn’t instantly express a need to manage their own digital distribution