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It is hard for publishers to apply even Harvard B School advice in their struggle with Amazon

July 15, 2014 by Mike Shatzkin 109 Comments

Harvard Business Review published an article recently by Benjamin Edelman called “Mastering the Intermediaries” which gives advice to businesses trying to avoid some of the consequences of audience aggregation and control by an intermediary. The article was aimed at restaurants who don’t want their fate controlled by Open Table or travel companies who don’t want […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Supply-Chain Tagged With: "The Everything Store", Aerbook, Amazon, American Airlines, Apple, Ashley Gordon, B&N, Baker & Taylor, Benjamin Edelman, Big Five, Bluefire, Book.ish, Chris Kubica, Donnelley, Eugene Volokh, Expedia, Fandango, Foodler, Google, Grubhub, Hachette, HarperCollins, Harvard Business Review, Ingram, Jeff Stone, Joe Regal, John Sargent, Kayak, Kindle, Macmillan, MovieTickets, Open Table, Oyster, Penguin Random House, Peter Meyers, PRH, Robert Bork, Scribd, Zola Books

All the Amazon-Hachette coverage doesn’t seem to cover some important causes and implications

June 3, 2014 by Mike Shatzkin 132 Comments

A great deal has been written in many venues about the current tussle between dominant Internet retailer Amazon and one of the three smallest of book publishing’s Big Five general trade houses, Hachette Book Group. Although neither side has been particularly explicit about the precise points of contention, both what I read and what I […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Supply-Chain Tagged With: Amazon, Apple, B&N, Baker & Taylor, Books-a-Million, Borders, Charlie Stross, Hachette Book Group, HarperCollins, Hastings, Ingram, iPad, James Patterson, John Green, Kindle, Macmillan, Malcolm Gladwell, Michael J. Sullivan, Nook, Simon & Schuster, Walmart, Zola

Subscription services for ebooks progress to becoming a real experiment

May 27, 2014 by Mike Shatzkin 16 Comments

My long-held conviction that broad-based subscriptions for ebooks were not likely to work is partly based on facts that are now changing. It is still by no means a slam dunk that ebooks must go where Spotify has taken digital music and Netflix has taken the digital distribution of TV and movies, but it looks […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Scale, Supply-Chain Tagged With: 24Symbols, Amazon, Amazon Prime, Big Five, Book-of-the-Month Club, Carolyn Reidy, Evan Schnittman, Hachette, HarperCollins, Kindle Owners Lending Library, Macmillan, Netflix, Oyster, Penguin Random House, PRH, S&S, Safari, Scribd, Simon & Schuster, Spotify

Inevitable consequences follow from the new hierarchy of power among publishers

May 21, 2014 by Mike Shatzkin 10 Comments

The current very public battle over trading terms taking place between Hachette Book Group and Amazon has brought forth surprisingly few recollections by those reporting it (an exception here) of a similar fight last summer between Simon & Schuster and Barnes & Noble. This is publishing’s near-term future. The two most powerful channels that deliver books […]

Filed Under: Authors, General Trade Publishing, Scale, Supply-Chain Tagged With: Amazon, Barnes & Noble, Bonniers, Hachette Book Group, HarperCollins, James Patterson, Macmillan, Madeline McIntosh, Malcolm Gladwell, Penguin Random House, Simon & Schuster

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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