The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement that seemed to exist at that time between my advocacy of direct selling of ebooks particularly and Random House’s lack of […]
Don’t blame Amazon, Facebook, and Twitter for the fact that technology changes behavior
In the past week, we have seen the Louis C.K. rant against smart phones, the Jonathan Franzen deep intellectual swipe at what Amazon is doing to the world of publishing, and I had an exchange with a very dear old friend who does email (his wife doesn’t), but can’t handle texting or Facebook. Or thinks he […]
Future systems needs for publishers to manage marketing becoming clear
From talking to people about insights gained about digital marketing from Pete McCarthy and learning new things both by having the conversations and then ruminating about them. it has recently become obvious that as people learn Pete’s lessons, they’re going to encounter a new problem they don’t have a solution for. This must already be […]
Marketing will replace editorial as the driving force behind publishing houses
One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]
7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]
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