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Subscription services for ebooks progress to becoming a real experiment

May 27, 2014 by Mike Shatzkin 16 Comments

My long-held conviction that broad-based subscriptions for ebooks were not likely to work is partly based on facts that are now changing. It is still by no means a slam dunk that ebooks must go where Spotify has taken digital music and Netflix has taken the digital distribution of TV and movies, but it looks […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Scale, Supply-Chain Tagged With: 24Symbols, Amazon, Amazon Prime, Big Five, Book-of-the-Month Club, Carolyn Reidy, Evan Schnittman, Hachette, HarperCollins, Kindle Owners Lending Library, Macmillan, Netflix, Oyster, Penguin Random House, PRH, S&S, Safari, Scribd, Simon & Schuster, Spotify

Nine places to look in 2014 to predict the future of publishing

January 1, 2014 by Mike Shatzkin 59 Comments

The digital transition of the trade book publishing business, which I would date from the opening of Amazon.com in 1995, enters its 20th year in 2014. Here are some of the ponderables as we close out the first two decades of a process of very rapid change that is far from over. 1. What’s going […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, rights, Scale, Self-Publishing, Supply-Chain Tagged With: 24Symbols, Amazon, Amazon Prime, Apple, Big One, Big Six, Curtis Brown, Derek Jeter, Diversion, E-Reads, Entitle, eReatah, Following Four, Hugh Howey, iPad, John Locke, Kindle, Kindle Fire, Kindle Owners Lending Library, Matchbook, O'Reilly, Oyster, Pearson, Penguin Random House, PRH, Rosetta, Safari, Scribd, Simon & Schuster, Writer's House

Examining the relationship between start-ups and publishers

November 12, 2013 by Mike Shatzkin 12 Comments

We are in another high-funding era for digital start-ups. The book business has always looked ripe for disruption, but never any more so than now. With bookstore shelf space shrinking, ebooks growing in very uneven ways across the types of books that are published, and everything about technology getting cheaper, everything is up for grabs. […]

Filed Under: Digital Book World, New Models, Technology Tagged With: 24 Symbols, Aerbook, Amazon.com, Andrew Rhomberg, eReatah, HarperCollins, Harvard Common Press, Ingram, Jellybooks, Kindle, Leslie Hulse, Macmillan, Netflix, Oyster, Perseus, Rick Joyce, Ron Martinez, Scribd, Skoobe, Spotify

We got lucky with the speakers we booked for Publishers Launch Frankfurt

October 2, 2013 by Mike Shatzkin Leave a Comment

Branch Rickey, the fabled baseball executive who gave us racial integration, farm systems, and a host of great teams over fifty years, used to say “luck is the residue of design”. I’d like to think he was right, because we have really been lucky with our Frankfurt show for Publishers Launch, which we present in […]

Filed Under: Conferences, Global, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allen Lau, Amazon, Bluefire, Branch Rickey, Charlie Redmayne, Frankfurt Academy, GoodReads, HarperCollins, Jonathan Nowell, Ken Brooks, Marcus Leaver, McGraw-Hill, Micah Bowers, Nielsen Book, Octavio Kulesz, Osprey, Otis Chandler, Pottermore, Quarto, Rebecca Smart, Russ Grandinetti, Scribd, Sourcebooks, Trip Adler, Wattpad

Taking book marketing where the book readers are likely to be

July 8, 2013 by Mike Shatzkin 3 Comments

Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]

Filed Under: Authors, Community, eBooks, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishers Launch Conferences Tagged With: Abagail Gibbs, Amanda Hocking, Amazon, B&N, Beth Reeks, Book Country, Brittany Geragotelis, Facebook, GoodReads, Macmillan, Margaret Atwood, Nikki Kelly, Penguin, Pinterest, PW, Random House, Scholastic, Scribd, Twitter, Wattpad

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Big disruption hit book publishing before AI showed up
  • Bindery Books: A Way to Restructure the Book Publishing Model
  • The problem with bookstores is the problem for bookstores
  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!

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