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Books as brands and the opportunities to sell book-branded merchandise

November 5, 2015 by Mike Shatzkin 4 Comments

There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]

Filed Under: Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: "Bad Feminist", "Halloween Scare", "I Love You So", "Put Me in the Story", "This Is Your Cookbook", Agatha Christie, Amazon, Bookperk, Chronicle, F+W Media, Greatness Summit, HarperCollins, Lost My Name, Macmillan, Marianne Richmond, Notorious RBG, PMITS, Quarto, Rodale, Roxane Gay, Sourcebooks, Tor.com

Things to discuss

June 17, 2015 by Mike Shatzkin Leave a Comment

The planning process for the main Digital Book World program — about 40 discrete programming elements using about 150 speakers over two days — has always benefited from a “Conference Council” brainstorming meeting. This year’s iteration is later this week. We’ll have attendees from all of the Big Five, several other publishers, agents, and assorted […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, General Trade Publishing, Global, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Put Me in the Story", "This Is Your Cookbook", Aer.io, Amazon, Big Five, DBW Conference Council, Ingram, Kobo, Quarto, Smashwords, Sourcebooks

Headliners galore will address Digital Book World 2015

December 18, 2014 by Mike Shatzkin 7 Comments

Half of Digital Book World is delivered to the entire audience from the Main Stage. The speakers for 2015 comprise the most illustrious group we have ever had. The headine is definitely that we have managed to corral both Amazon and Apple speakers for our main stage — a feat we don’t believe any other […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Global, Marketing, New Models, Publishers Launch Conferences, Scale, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Googled: The End of the World as We Know It", "Put Me in the Story", "The Innovators", Alloy, Amazon, Amplify, Apple, Atria, Bit.ly, Brian Murray, Content Marketing Institute, David Nussbaum, Google, Harlequin, HarperCollins, Hilary Mason, Houghton Mifflin Harcourt, I See Me, iBookstore, James Robinson, Joe Pulizzi, Jonathan Nowell, Judith Curr, Keith Moerer, Ken Auletta, Kickstarter, Launch Kids, Linda Zecher, Lorraine Shanley, Market Partners International, Matthew Greenfield, Michael Cader, Nielsen Book, Paper Lantern Lit, Rethink Education, Rick Chapman, Russ Grandinetti, S&S, Seth Godin, Sourcebooks, Speakaboos, The New York Times, The New Yorker, Thomas Nelson, Walter Isaacson, Wattpad

We got lucky with the speakers we booked for Publishers Launch Frankfurt

October 2, 2013 by Mike Shatzkin Leave a Comment

Branch Rickey, the fabled baseball executive who gave us racial integration, farm systems, and a host of great teams over fifty years, used to say “luck is the residue of design”. I’d like to think he was right, because we have really been lucky with our Frankfurt show for Publishers Launch, which we present in […]

Filed Under: Conferences, Global, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allen Lau, Amazon, Bluefire, Branch Rickey, Charlie Redmayne, Frankfurt Academy, GoodReads, HarperCollins, Jonathan Nowell, Ken Brooks, Marcus Leaver, McGraw-Hill, Micah Bowers, Nielsen Book, Octavio Kulesz, Osprey, Otis Chandler, Pottermore, Quarto, Rebecca Smart, Russ Grandinetti, Scribd, Sourcebooks, Trip Adler, Wattpad

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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