Why books are different and why enterprises will be discovering they should be issuing them
My most recent post noted the rise of what I called “enterprise self-publishing”. It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to … Continue reading Why books are different and why enterprises will be discovering they should be issuing them
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