Why books are different and why enterprises will be discovering they should be issuing them

My most recent post noted the rise of what I called “enterprise self-publishing”. It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to … Continue reading Why books are different and why enterprises will be discovering they should be issuing them