The scenario we have presented for The Book Trade in 2010 differs almost entirely from the The Book Trade of 2000 that we know. We prepared the scenario over a considerable period of time, and included the thoughts of dozens of people. I think my … [Continue reading]
Dismantling the publishing industry!
Here's the choice facing publishing enterprises. You can have profit and cash flow today, or you can have survival tomorrow. It is increasingly unlikely that you can have both. And that actually understates today's strategic planning dilemma a … [Continue reading]
Sales and Marketing in the Digital Age
Somebody - I really wish I could remember who so I could credit him or her -sometime in the last year gave me a perspective of how a lot of change happens. G r a d u a l l y , then SUDDENLY. For the past five years in these VISTA conferences, … [Continue reading]
Book Distribution Between Now and 2005: Building the Infrastructure for the New Paradigm
To create a context for what will happen in publishing in the next five years, it is necessary to describe what I would call the inevitable future of book publishing, which could be less, but not much more, than 20 years away. In that inevitable … [Continue reading]
Summary Address to the First Meeting of the New Technology Interest Group
The technology-driven change we are headed for in the months and years to come is going to dwarf all the change we have seen in publishing throughout our entire careers until now. Yet the next round of changes we will experience are really … [Continue reading]