This conference is billed as a repeat of the June conference, when I delivered a speech called "What If?: Surprises Your Competitors Could Deliver Tomorrow Morning". Perhaps the surprise this morning is that I've changed the speech to a new subject, … [Continue reading]
Surprise!
It was an educational process for all of us to research and develop the paper Mark presented just before the break. The learning process continued to the very end. One of the last contributions that we got, which you will read in chapter one, fit the … [Continue reading]
How Quickly Things Change
As we near the end of 1995, a few things about new technologies and New Media, as they pertain to the book publishing business, are considerably clearer than they were a year ago. Last year at this time, reasonable people among us nurtured the … [Continue reading]
Turnover vs. Discount Calculation
The Vista Publishing Perspectives report entitled "Profiting from Future Customers" states that an additional turn adds the same profit for a bookseller as 15 additional points of discount. In his speeches at the Conferences presenting the report (in … [Continue reading]
Some Aspects of the Retailing of Books
The Business of Publishing is addressed to authors and publishers and the general public as well as to booksellers, but since this is the ABA - we will focus on some of the aspects of greater interest to booksellers. In our country, leaving aside … [Continue reading]