The Idea Logical Company

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The Idea Logical Company, Inc.

The Idea Logical Company provides strategic thought leadership to book and journal publishers and to their trading partners. As digital book publishing futurists, we have a special interest in the challenges and opportunities presented by digital change.

Some of Idea Logical’s recent projects include:

  • Helping a major trade publisher measure the cost and impact of digital marketing
  • Assessing the cost of galleys and ARCs for two major trade publishers
  • Measuring the potential savings from better printing decisions for a major trade publisher
  • Assessing the capabilities of eight Digital Asset Distributors in the US and Europe
  • Co-organizing and speaking at DADs conferences in New York and London
  • Helping strategize and execute the launch of a new platform for the industry to connect publishers and reviewers
  • Designing and installing a new production scheduling system for an illustrated book publisher
  • Defining use cases and calculating ROI impact for a publisher considering engaging a Digital Asset Distributor
  • Delivering addresses to industry gatherings at BookExpo America, London Book Fair, Frankfurt Book Fair, and for publishers in Sydney, Australia
  • Co-organizing and emceeing Google’s “Unbound” conference in New York City

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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