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When it comes to supporting authors in marketing efforts, no publisher has it right yet

March 24, 2016 by Mike Shatzkin 12 Comments

It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, SEO Tagged With: Big Five, Digital Book World, Diversion Books, Google, Ingram, Ingram Spark, Pub Launch Kids, Radius

Transformation of companies and the book industry itself are not just 21st century phenomena

January 27, 2016 by Mike Shatzkin 5 Comments

Company transformation is a major theme at this year’s Digital Book World conference. By “transformation” we mean substantial changes in a company’s business model or core competencies or revenue streams. We found eight worthy companies to speak on this subject. Six of them — Houghton Mifflin Harcourt, Ingram, Quarto, Rodale, Sourcebooks, and Wiley — are […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, Marketing, New Models, Print-On-Demand, Publishers Launch Conferences, Publishing History, Scale, Supply-Chain, Technology Tagged With: ABA Convention, Amazon, American Booksellers Association, Baker & Taylor, BEA, Bell & Howell, BookPage, Daniel Berkowitz, DBW blog, Diversion Books, Harry Hoffman, Houghton Mifflin Harcourt, Ingram, Jeff Bezos, Joe Esposito, John Ingram, Lightning Print, Michael Zibart, microfiche reader, Nashville Tennessean, NetGalley, Quarto, Reed Exhibitions, Rodale, Sourcebooks, Wiley

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

Kids book publishers need to massage their data to understand where their books are really going

January 20, 2015 by Mike Shatzkin 4 Comments

The day before Digital Book World (which this year was last Tuesday, January 13th), we organize a conference about publishing for young people called Publishers Launch Kids. Because my involvement with juvie publishing over my half century in the business has been relatively cursory, we are fortunate to have recruited our friend, Lorraine Shanley of […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, Scale, Subscriptions, Supply-Chain, Vertical Tagged With: "Wonder", Big Five, BISAC codes, Lorraine Shanley, Market Partners International, MeeGenius, Nielsen Book, Penguin Random House, Publishers Launch Kids, Smarty Pal, Speakaboos

Headliners galore will address Digital Book World 2015

December 18, 2014 by Mike Shatzkin 7 Comments

Half of Digital Book World is delivered to the entire audience from the Main Stage. The speakers for 2015 comprise the most illustrious group we have ever had. The headine is definitely that we have managed to corral both Amazon and Apple speakers for our main stage — a feat we don’t believe any other […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Global, Marketing, New Models, Publishers Launch Conferences, Scale, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Googled: The End of the World as We Know It", "Put Me in the Story", "The Innovators", Alloy, Amazon, Amplify, Apple, Atria, Bit.ly, Brian Murray, Content Marketing Institute, David Nussbaum, Google, Harlequin, HarperCollins, Hilary Mason, Houghton Mifflin Harcourt, I See Me, iBookstore, James Robinson, Joe Pulizzi, Jonathan Nowell, Judith Curr, Keith Moerer, Ken Auletta, Kickstarter, Launch Kids, Linda Zecher, Lorraine Shanley, Market Partners International, Matthew Greenfield, Michael Cader, Nielsen Book, Paper Lantern Lit, Rethink Education, Rick Chapman, Russ Grandinetti, S&S, Seth Godin, Sourcebooks, Speakaboos, The New York Times, The New Yorker, Thomas Nelson, Walter Isaacson, Wattpad

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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