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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

Every publishing strategy should start with Amazon and Ingram

October 26, 2021 by Mike Shatzkin Leave a Comment

Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through […]

Filed Under: General Trade Publishing, Marketing, New Models, Print-On-Demand, Publishing History, Self-Publishing, SEO, Supply-Chain Tagged With: Amazon, Bookbub, Ignition, Ingram, Ingram Insights, IngramSpark, KDP, Kindle, Kindle Direct Publishing, Legible.com, Open Road Integrated Media

Both the supply chain and book marketing are forever changed by Coronavirus

July 12, 2020 by Mike Shatzkin Leave a Comment

Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Scale, SEO, Supply-Chain Tagged With: Book supply chain, GAP, Grove Atlantic, Guaranteed Availability Program, Houghton Mifflin Harcourt, Ignition, Ingram, Lightning Print, Open Road, Print-On-Demand

Temperature check from two US CEOs at Frankfurt 2017

October 18, 2017 by Mike Shatzkin 20 Comments

It is no surprise that the public remarks at Frankfurt by Penguin Random House CEO Markus Dohle and Simon & Schuster CEO Carolyn Reidy contain gems worth pondering. Book publishing has been fortunate to have really smart people leading the biggest companies during our period of digital transition. The apparent collusion over the implementation of […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Scale, Self-Publishing, SEO, Supply-Chain Tagged With: "Hunger Games", "The Fault in Our Stars", Amazon, Author Earnings, Carolyn Reidy, Data Guy, Harry Potter Twilight, Hugh Howey, John Green, Macmillan, Markus Dohle, Penguin Random House, Simon & Schuster, Tor Books

Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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