Michael Tamblyn, who heads up the Kobo global ebook operation, delivered a brilliant talk at the BISG Annual Meeting last week. The meat of his speech was to instruct publishers in very specific terms how to title, price, release, and identify their books in metadata in ways that really matter to sales and which are, […]
Amazon share grows and big publishers make more money
The financial reports of the major publishers have been following a pattern for some years now. Sales are about flat but profits have been steadily rising. One explanation for that fact is that the management of the major houses have been diligent about adapting their businesses to the new marketplace configurations or, as the saying […]
Words-to-be-read are losing ground to words-to-be-heard, a new stage of digital content evolution
“Words-to-be-read” must now become a content category, along with still images, video, and audio. Audio includes “words-to-be-heard”. We are in what must be the early stages of a reordering of primacy among these varieties of “content for delivery and consumption”, which is distinguished from “content for interaction”, or the world of “gamified content” along with […]
Digital marketing scales and that could create new opportunities for capable publishers
There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]
Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next
Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]
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