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Google knocked us out for a couple of days, but we’re back!

January 9, 2023 by Mike Shatzkin Leave a Comment

I was very pleased with my post of last week, about how my friend Ed Rogoff could possibly self-publish a book about health called “Scary Diagnosis” better than it would be delivered to the public by a professional publisher. I put it up. My subscribers got it by email. And then Google put a big […]

Filed Under: Authors, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Ed Rogoff, Google malware warning, successful self-publishing

When a publisher might not do as good a job as a self-publishing author

January 4, 2023 by Mike Shatzkin Leave a Comment

We’ve previously explored what I called “the end of the trade publishing concept”, which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: "Scary Diagnosis", Ed Rogoff, Ingram, Lightning, Print-On-Demand

How book publishing has changed in recent decades and the puzzling question of what comes next

June 19, 2022 by Mike Shatzkin Leave a Comment

My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser”. This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw […]

Filed Under: Atomization, Authors, General Trade Publishing, Global, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Amazon Kindle, bookstore sales, direct-to-consumer marketing of books, Ingram Content Companies, Ingram Spark, Kindle, online sales

Doubts about the Department of Justice’s objection to the PRH acquisition of S&S

November 16, 2021 by Mike Shatzkin Leave a Comment

There are, at this moment, still five US commercial book publishers of mega-size. Penguin Random House is the biggest; HarperCollins is 2nd; and Hachette, Macmillan, and Simon & Schuster round out the Big Five. PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Supply-Chain Tagged With: Amazon.com, Barnes & Noble, Binyamin Appelbaum, Costco, Hachette, HarperCollins, Ingram, Lightning Print, Macmillan, Penguin Random House, Print-On-Demand, Simon & Schuster, St. Martin's Press, Tom McCormack, Walmart

Why books are different and why enterprises will be discovering they should be issuing them

July 5, 2021 by Mike Shatzkin Leave a Comment

My most recent post noted the rise of what I called “enterprise self-publishing”. It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, New Models, Print-On-Demand, Publishing History, rights, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Books in Print, Dan Gerstein, Gotham Ghostwriters, Gotham Publishing Solutions, Ingram, IngramSpark, ISBN numbers, Jane Friedman, Kindle Direct Publishing, Substack

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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