The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And it is increasingly obvious that this is the case across all “content” businesses — newspapers, magazines, movies, TV, and radio — and for very much […]
“Automated ebook marketing by Open Road; can anybody else do it?”
Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]
The “Big Change” era in trade book publishing ended about four years ago
Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]
Agents who come to Digital Book World will learn a lot they can immediately apply
The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]
Books as brands and the opportunities to sell book-branded merchandise
There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]
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