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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

Agents who come to Digital Book World will learn a lot they can immediately apply

February 15, 2016 by Mike Shatzkin Leave a Comment

The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Industry Events, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Atria, Author Earnings, Barnes & Noble, Boersenverein, Copyright Clearance Center, Data Guy, Diversion Books, Dystel & Goderich, Evan Schnittman, Facebook, Fred Argir, Google, Hugh Howey, Jaime Levine, Jane Dystel, Jane Friedman, Jessica Saenger, Johanna Castillo, Jon Taplin, Jonathan Kanter, Julie Trelstad, Michael Cader, Mostly Marketing Masterclasses, Moz, Publishers Launch Kids, Rand Fishkin, Roy Kaufman, S&S, Scott Galloway, Virginia Heffernan, Writer's House

Books as brands and the opportunities to sell book-branded merchandise

November 5, 2015 by Mike Shatzkin 4 Comments

There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]

Filed Under: Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: "Bad Feminist", "Halloween Scare", "I Love You So", "Put Me in the Story", "This Is Your Cookbook", Agatha Christie, Amazon, Bookperk, Chronicle, F+W Media, Greatness Summit, HarperCollins, Lost My Name, Macmillan, Marianne Richmond, Notorious RBG, PMITS, Quarto, Rodale, Roxane Gay, Sourcebooks, Tor.com

Two pieces of news last week that foretell changes in the ebook marketplace

August 24, 2015 by Mike Shatzkin 28 Comments

Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off.  More than half of ebook consumers use their phones at least some of the time and the number that […]

Filed Under: Direct response, eBooks, General Trade Publishing, Global, Marketing, New Models, Supply-Chain, Vertical Tagged With: Amazon Kindle, Android, Apple, Apple iBooks, Atria, Baen, Carina, DRM, DRM-free, German ebook market, Google, Google Play, Harlequin, Holtzbrinck, iBooks, interstitial reading, iPhone, James Patterson, Joe Esposito, Judith Curr, Kobo, Molly Barton, Nook, O'Reilly, O'Reilly Media, Palm Pilot, Random House, S&S, Serial Box, Tim O'Reilly, Tom Doherty, Tor

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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